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Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?
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Topics: media relations, earned media, news media
In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
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Topics: earned media, news media, On Top of PR, podcasting, solocast
When it comes to media relations, what defines success?
For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.
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Topics: media relations, measurement, earned media, news media
In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.”
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Topics: earned media, news media, On Top of PR
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.
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Topics: earned media, news media, On Top of PR, solocast, artificial intelligence
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
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Topics: media relations, earned media, news media, On Top of PR
Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.
When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.
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Topics: media relations, earned media, news media
In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.
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Topics: media relations, earned media, news media, On Top of PR
Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.
When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.
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Topics: media relations, earned media, news media
Young Americans are embracing neighborhood updates from friends, family, and online forums.
While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.
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Topics: shared media, earned media, social media, news media
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