The Public Relations Blog

In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” 

 

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Topics: earned media, news media, On Top of PR

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.  

 

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Topics: earned media, news media, On Top of PR, artificial intelligence

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. 

 

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Topics: media relations, earned media, news media, On Top of PR

Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.

 

When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.

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Topics: media relations, earned media, news media

In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.

 

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Topics: media relations, earned media, news media, On Top of PR

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.

 

When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

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Topics: media relations, earned media, news media

Young Americans are embracing neighborhood updates from friends, family, and online forums.

 

While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.

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Topics: shared media, earned media, social media, news media

As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up.

 

If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey, 49% of journalists reported they “seldom or never respond to pitches.” It likely has less to do with your company’s story and more to do with how your media strategy fits with the current state of journalism. 

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Topics: earned media, news media

Understanding the optimal timing for pitches will help you pitch like a pro.

 

Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success. 

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Topics: media relations, earned media, news media

Targeting only 1-50 recipients per pitch can maximize your open and clickthrough rates.

 

When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer: Pitching to a highly targeted list of 1-50 journalists yields significantly higher open and clickthrough rates than pitching to larger groups does.

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Topics: media relations, earned media, news media