The Public Relations Blog
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In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them.
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Topics: technology, On Top of PR
In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.
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Topics: earned media, news media, On Top of PR, solocast
In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations.
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Topics: earned media, news media, On Top of PR
In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan.
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Topics: crisis communications, On Top of PR
In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.
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Topics: media relations, earned media, news media, On Top of PR
In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges.
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Topics: On Top of PR, story telling
In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies.
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Topics: media relations, earned media, news media, On Top of PR
In this episode, Pam Fultz joins On Top of PR host Jason Mudd to discuss what purpose-driven storytelling is, why it’s important, why PR professionals should use these types of stories, and how to not push organizational agenda within these stories.
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Topics: On Top of PR, story telling
In this episode, guest Amy Susán joins host Jason Mudd to discuss disaster communications and five ways to make the most of a bad situation. They dive into how to handle communications for your organization during a crisis delicately, diplomatically, and empathetically. Amy's expertise is weather-related destruction in the construction industry, but her 5+ tips are applicable to any industry and crisis situation.
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Topics: crisis communications, internal communications, On Top of PR
In this episode, guest Ryan Spalding joins host Jason Mudd to discuss the franchise industry, home improvement, and home services. They dive into the uniqueness and nuances of doing business in Canada and the U.S.
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Topics: franchisors, home improvement services, On Top of PR
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