<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Top 10 advertising and marketing topics to watch with Allison Fitzpatrick

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.


Read More

Topics: online public relations, influencer marketing, On Top of PR

Why the PR industry is a train wreck solocast with Jason Mudd

In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck. After giving a brief history of the industry, Jason explains that PR professionals are relying too much on earned media, expanding their scope of work too much, letting non-PR experts take lead in PR efforts, aren’t thinking big enough, and are incorrectly measuring PR. 

 

Tune in to learn what you can do to help fix this mess!


Read More

Topics: On Top of PR, solocast

How celebrity and influencer partnerships can help your PR with Celebrity Focus CEO Ric Bachrach

In this episode, Ric Bachrach from Celebrity Focus joins host Jason Mudd to discuss celebrity partnerships and the NIL license that passed recently. Tune in to learn more about misperceptions about working with celebrities, the difference between celebrities and influencers, how the partnership process works, how to set boundaries in these contracts, and how Jason and Ric feel about the passing of the NIL license for young athletes.


Read More

Topics: news media, On Top of PR

Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business.

 

Tune into this episode to learn how to implement improv and stage presence into your career as well as the power of saying “No” and the importance of storytelling.


Read More

Topics: On Top of PR, story telling

Fanocracy: What it is and what it means with author David Meerman Scott

In this episode, author of Wall Street Journal’s best-selling “Fanocracy” David Meerman Scott goes into depth about his book and the science surrounding it. He describes what “fanocracy” is, why free things make loyal customers, the science behind fans and the ways to gain them, why passion is infectious, and much more. This episode will give great insight into your consumers’ minds and help you strategically use the information you learn.

 

Tune into this episode to learn more about how to gain fans and customers.


Read More

Topics: On Top of PR

PR ethics with Mark McClennan

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices, shares his expertise on ethics. Mark and On Top of PR host Jason Mudd, APR, discuss ethics in public relations, ethical failures, advice for dealing with ethical dilemmas, why people are making unethical decisions, how to have a difficult conversation with an unethical person, and how to encourage ethical responsibility in your company.

Tune in to learn more about ethics in PR and your company.


Read More

Topics: ethics, On Top of PR

14 ways to save money with a PR agency, solocast with Jason Mudd

In this episode, Axia Public Relations’ Jason Mudd goes into depth about how to save money in the long run with a firm, budget your money depending on your needs, make crisis management cheaper, and increase your budget for PR. He even lists numerous resources that can help you save money on your PR. 

 

Tune into this episode to learn more ways to save money in PR.


Read More

Topics: PR tips, On Top of PR, solocast

The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

 

Tune into this episode to learn more about cybersecurity and crisis communications.


Read More

Topics: crisis communications, On Top of PR, cybersecurity

What to do after alleged or confirmed illegal activities occur within your organization, with Gunster Attorney Jonathan Osborne

In this episode, Gunster attorney Jonathan Osborne shares his expertise on what to do after alleged or confirmed illegal activities occur. He talks about the steps you should take and the case information you're allowed to know. He also discusses what you can do to prevent something like this from happening.

 

Tune into this episode to learn about what to do when this occurs within your organization.


Read More

Topics: crisis communications, On Top of PR

How to be a great Chief Marketing Officer with Steve Boehler | On Top of PR podcast

Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO.


If you’re enjoying the vodcast, would you please share it with others and leave us a review?

 

Guest:

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.


Read More

Topics: PR tips, communications, On Top of PR

Liked this blog post? Share it with others!

   

Comment on This Article

Blog Subscription

Recent Posts

Popular Posts

Categories