The Public Relations Blog

Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports. 

Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series.

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Guest:

Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more.

Drew McLellan is the CEO of Agency Management Institute and has been in the advertising industry for more than 30 years. He advises hundreds of small- to mid-sized agencies on how to grow and become more profitable.

In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play.

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Guest:

Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more than 30 years of experience advising companies and the media on free speech issues and libel claims.

Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team.

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Guest:

Our episode guest is Christopher Britton, chief operating officer of RockDove solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone.

Learn the four questions you should ask before hiring a PR agency with our host, Jason Mudd.

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines.

Guest:

Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

This episode discusses how to boost HR effectiveness in order to recruit, manage, and retain top talent.

Guest:

Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent.

In this episode of On Top of PR, host Jason Mudd and guest Dino Signore discuss the brain and how to apply the SCARF method.

Guest:

Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and business psychologist.

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd.

Guest:

Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018.

Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones.

Guest:

Our episode guest is Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful.