The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Use creative content to reach your audience
With search engines placing more emphasis on valuable content, a once-static website can now become a more dynamic calling card for any company. An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously. With greater focus on inbound marketing, companies are ditching aggressive sales and marketing approaches of yesteryear and replacing them with conscientious, thoughtful and strategic engagement to assert differentiation.
Blogs are evolving to incorporate useful and creative content in the form of videos and hyper-localized content. Here are a few tips to keep in mind as you consider your blogging efforts.
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Topics: public relations, online public relations, blog
How to make the most of your social media engagement
There is no doubt that social media marketing is very important. It allows companies to directly engage with their customers, build brand presence and ultimately grow their businesses. You can use various metrics to measure your social media strategy success. Some companies believe that the total number of followers or fans is what matters the most for having a well-established presence online. How do you determine the value of your social media following?
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Topics: public relations, online public relations, shared media
How to attract more traffic to your social media platforms
Many companies rely on their social media strategy to help grow their business. Social media spreads the word about your brand, establishes your credibility, gets you more leads and brings you convertible traffic. Obviously, you want to use social media platforms to their full potential. The question is how? Unfortunately, there’s no one-size-fits-all approach. There are, however, certain key steps that work to maximize your social media efforts.
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Topics: public relations, online public relations, shared media
Less is more with your company’s Facebook posts
You’ve probably heard the phrase content is king. However, when it comes to company Facebook posts, context is the new content. While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. HubSpot, a developer of software for inbound marketing and sales, pulled Facebook data to see if posting more frequently reaches more people.
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Topics: online public relations, public companies, shared media
Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform. With many changes afoot, including the addition of new features and advertising options, how can your company stay ahead of the curve and keep its Instagram account effectively reaching followers?
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Topics: public relations, online public relations, shared media
How to maximize your partnerships with bloggers
Bloggers are the moving force of marketing. They spread the word about your brand and increase your traffic and leads. Long-term partnerships with bloggers will help you grow your business. How do you work with bloggers? What are the steps for success?
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Topics: public relations, online public relations, blog
How to grow your brand successfully on Instagram
Instagram is one of the top social media platforms. It’s no surprise that it’s so popular; people like sharing photos. Most companies use Instagram to improve their brand awareness and generate likes and engagement that often leads to business growth.
Promoting your company on Instagram is rewarding and a lot of fun. However, there are some pitfalls. Here are seven major mistakes you should avoid on Instagram.
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Topics: public relations, online public relations, shared media
6 things you should never do on social media
Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.
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Topics: public relations, online public relations, shared media
Get more traffic to your site by starting a blog
Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog. Why is blogging so critical for your business?
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Topics: public relations, online public relations
If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.
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Topics: public relations, online public relations, shared media
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