The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
This is one story on the value of blogging. Read how 5 reasons blogging is important, Why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and Why you should care about blogging for more.
Effective marketing tools that educate and inform your prospects
Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!
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Topics: public relations, online public relations, blog, inbound marketing
Why you should let PR manage this crucial task
Your CEO guides the company’s strategic vision, leads the team and decides where the money will go. Whether the company thrives or goes down in flames is often her responsibility. She also serves as the public face of your organization. With so much riding on her shoulders, it’s critical to protect the reputation of your CEO.
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Topics: public relations, reputation management, online public relations, online reputation management
Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy
November 2011
Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.
Estimated Reading Time: 60 Seconds
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Topics: PR tips, online public relations, 60-Second Impact
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy
1. The Ultimate Prize For “Owning” Their Customers:
Apple And Nordstrom
The ultimate prize for “owning” customers goes to Apple Computer for their iPod products. Buy an iPod and you have to use iTunes to download your music. The user then usually chooses from an array of iPod home, car, and even clothing and backpack accessories. Everything has been designed to keep an iPod user “in the family,” preventing defection to other MP3 players or products.
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Topics: online public relations, 60-Second Impact
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