The Public Relations Blog

Around 25% of corporate employees reuse passwords for all of their devices, logins, or accounts. Employees in corporate communications tend to use multiple websites and programs that require a password. While you might justify using the same password for those sites by saying it's better than forgetting them, thinking that way can compromise your personal and professional information.

Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top. 

According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject. 

Are you still on the fence about embracing TikTok as your newest digital marketing channel? If so, it might be time to take the leap and join the latest trend that’s taking the world and its biggest brands by storm. 

The videos created on TikTok garner an average of over 17 billion views every month, and your company needs that kind of exposure to grow.

TikTok is one of the fastest-growing social networks on the planet. It’s rapidly growing in popularity among trendy brands and young content creators aiming to expand their audiences, increase engagement, and reach millions of users with their content.

Leverage the power of user-generated content to enhance your brand’s credibility and boost conversions.  

In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content. 

The phrase user-generated content refers to the content that a brand’s customers create. Reviews, comments, and social media posts are a few examples of user-generated content. 

What is it and how to get the most out of it

Do you want to reach more people and grow your company online? Social media platforms can help!

According to Backlinko, over 4 billion people globally use social media to engage with others and discover helpful products and services. This number keeps increasing, and because most users log on daily, you can use this opportunity to reach a wider audience. 

Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view. There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article. 

According to Wikipedia, conflict-of-interest (which they refer to as COI) editing on Wikipedia occurs when editors use Wikipedia to boost or strengthen their specific interests, roles, or relationships. The type of COI editing that causes most problems or raises the red flag on Wikipedia is paid editing for PR purposes.

Are you using keywords, or are you stuffing keywords in your content? Learn the difference with Axia experts.

A lot of top-ranked web pages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages). While we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there.

While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels. 

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.

Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.

Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.

Before we move ahead to discuss backlinks, let’s make sure we understand first: 

Wikipedia can be a blessing for many people as they seek information and conduct research. It can also be a frustration for organizations and companies who need to ensure their content is accurate. 

Many companies ask their PR firm to write Wikipedia articles on their behalf. We have even heard (and seen) that some companies hire PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. This is not an ethical practice.

Here are several steps PR and HR professionals can take to ethically ensure your company is updating your company’s Wikipedia page.