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The Public Relations Blog

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Wanted: 3 Better Reputation Management Tips for an Internship Post

Do you pay your company’s interns? Does it matter to anyone outside of your company? Not really. It’s your decision, as long as you’re following legal guidelines.


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Topics: public relations, PR tips, reputation management, crisis communications, online reputation management, shared media

Surprising AOL Conference Call Drama: Can Your Business Learn from It?

If you’ve been looking for tips on revving up team morale, or how to tastefully release an employee, an audio clip of a recent AOL conference call can offer you – and millions of other listeners – some tips on how not to achieve these tasks.


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Topics: digital PR, reputation management, crisis communications, online reputation management, shared media

PR Opportunities: What Can Companies Learn From Zimmerman Verdict?

The verdict is in. George Zimmerman, 29, was found not guilty in the 2012 death of 17-year-old Trayvon Martin. But regardless of what jurors decided, the court of public opinion is now weighing in on both sides of the fence.


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Topics: public relations, reputation management, crisis communications, online reputation management

Reputation Management: Don't Squander Your Good Reputation

Sometimes an online reputation management problem can explode into a major crisis for a company.


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Topics: public relations, reputation management, crisis communications, online reputation management

Bad PR: A Case Study in How Not to Manage Your Online Reputation

"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones

 

If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground. Make it a habit and you'll need professional help to douse the flames and start rebuilding.


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Topics: public relations, reputation management, crisis communications, online reputation management

Quick PR Response Averts Reputational Crisis and Returns Company to Profitability

Quick PR Response Averts Reputational Crisis and Returns Company to Profitability


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Topics: public relations, reputation management, crisis communications, online reputation management

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