The Public Relations Blog

Use Axia PR’s ReviewMaxer to help manage your company’s online reviews.

 

You are being rated. Yes, even now. Today’s consumers and job applicants are judging your company on your product, your employees’ conduct, workplace conditions, and how much value you provide. If any of these aspects have a single flaw, there is potential for a negative review.

 

There are literally thousands of sites for unhappy consumers, disgruntled employees, rejected applicants and even jealous competitors to spread damaging information in seconds and ruin your reputation. Nevertheless, you and your company do have PR resources on your side. For example, you can use Axia PR’s powerful Web-based ReviewMaxer software to track online reviews.

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The most important lesson from what you will read in this post is this: “The customer is always right, even when he’s potentially wrong.”

 

Many business owners will give a good eye-roll at that and click away from this page, but let us assure you that consumer reviews – positive or negative – are mission critical for any business. We trust the opinions of others – even strangers – when we’re in the market for a new car, blender, mattress, power drill, jeans, hotel or pair of shoes.

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It may be your competitors - learn how to spot the impostors.

 

If a search of your company’s name finds mostly negative reviews, your first thought might be, “Wow, my customers are really displeased, so I have to change.” However, you may want to take a closer look. Sometimes, it’s not dissatisfied customers at all who are writing negative reviews – it might be your competition.

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Learn to tell the difference between a genuine product review and a fake one.

 

When looking for a new restaurant to try or a hotel room in a strange city, you might decide to consult online reviews to get information, weigh your options and decide which choice is best for you. But how do you know which are real and which are fake? Just like those beautiful fields you see at the stadium, the grass might look lush and real, but sometimes it’s not.

 

For every product or service you want to purchase, there are so many choices that it can give you a headache just thinking about it. Competition for your business is fierce and companies will go to almost any length to sway your opinion, including paying people to write comments and post fake reviews. But fear not – follow these tips and you’ll command the knowledge and skills necessary to distinguish the legitimate from the bogus.

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Websites like Google provide prime digital space for unsatisfied customers to voice their opinions with little accountability. Whether or not these posts are honest, research reveals that 72% of visitors said they believe the reviews posted online.

 

This can be very good for a business if the review is positive. However, a bad review can hurt a business’ image overnight – an image it took years to build. Negative reviews, truthful or not, ruin a business’ reputation and require immediate action on the part of the business owner.

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Three tips to help your business keep negative reviews from hurting its reputation

 

Almost every business will receive negative online reviews, and there is nothing wrong with that; it’s better to get some kind of feedback so you can improve your products and services. Plus, those bad reviews also add credibility to the positive reviews.

 

However, mishandling negative reviews can do long-term damage to your company’s reputation. If you have received negative reviews or want to proactively make a plan to handle those reviews when they arise, read these tips and don’t let your reputation take a hit.

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