The Public Relations Blog

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

Maximizing the Impact of Your Company's Media Coverage

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

There are several ways to amplify your coverage.

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy.

Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. 

In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

While keyword research takes time, it's worth the effort.

Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. Doing keyword research properly takes time and effort, but the results are worth it.

Consider cost, design, support, and analytics when selecting the best content management system for your company.

One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code. 

Improve your company's digital visibility through the discovery, relevance, and authority stages.

Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy.

Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT. The acronym stands for experience, expertise, authoritativeness, and trustworthiness and acts as the set of criteria search engines use to evaluate content quality and usefulness.

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage.

Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. 

For public relations professionals, understanding and tracking domain authority is crucial in four key ways.

Blogging helps your business grow SEO and generate leads.

What’s the first word you think of when you hear the word blogging? Is it boring? If so, you’re not alone. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. That’s not the case, though. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Adding high-quality articles and blogs to your website is the easiest way to get more website visitors. 

Search engines love blogging. They reward sites that actively blog, following these best practices:

10 additional PR strategies and tactics you should add to your PR program

When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like.

Modern PR practitioners use various tools, such as social media, and have many strategies to help spread a company's story worldwide. The rise of effective data gathering has helped PR pros refine ideas in a way that never would've been possible a few decades ago. While media coverage is still part of PR, it's no longer what defines it.