The Public Relations Blog

Have flexibility without long-term contracts.

Most sophisticated PR firms require yearly or multi-year agreements. Axia Public Relations offers a unique approach — providing clients the flexibility to pause or exit the partnership with just 90 days’ notice. This client-focused model delivers value without requiring long-term obligations, giving clients more control over the duration of their PR investments.

Brands love leveraging holidays for promotions. Presidents’ Day, however, presents unique challenges, especially in today’s politically charged climate. How should brands approach their Presidents’ Day messaging in 2025?

At Axia Public Relations, we advise companies on corporation communication, reputation management, and crisis communication. Here’s our take on how brands can navigate Presidents’ Day marketing without alienating customers.

Guaranteed media is a form of advertising.

Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms who offer “guaranteed media coverage” in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, offers like these often come with hidden pitfalls that can harm your brand’s reputation and credibility.

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

Artificial intelligence can be a great PR assistant, but it’s not the end-all for content creation.

Artificial intelligence has taken the tech community by storm in 2023. Originally treated as a novelty, it has quickly become an effective tool in multiple fields. Public relations can benefit from the AI revolution as well.

But before looking at how AI can improve your PR, it’s important to learn what AI is.

Now that you know what your consumer wants, you have to interest them in your story. The way to do that is to introduce a problem. Why? Because consumers love to solve problems.

In every great story, there is a character who battles a problem. In order to successfully tell a brand’s story, you must incorporate the problems or issues that consumers will come across that the brand can help solve. These problems will allow consumers to relate to the brand and to truly begin the “storytelling” process. Without consumer problems, how would you communicate the effectiveness of your products or services? You wouldn’t be able to because a story without a problem or “plot” isn’t a real story.

Before you can talk about strategy and have one, you must know how to define it.

Most public relations practitioners throw around the word “strategy,” but they don’t really know what it means. This post will help you understand, define, and develop a public relations and corporate communication strategy that stands out from the competition.

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. 

How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers. 

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 

Have you ever wondered why brands with excellent products and services sometimes record poor sales? The answer is simple: poor communication of your brand’s message.

In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message. Author Donald Miller developed this marketing framework, inspired by principles of storytelling called the StoryBrand 7 Part Framework. The “main character” of one’s branding and marketing is the customer, not the brand. The brand plays the role of the guide, leading the “main character” to success.