The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
January 2021 – New Year, New Plan
Agile Marketing Strategies Your PR Team Needs in 2021
In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.
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Topics: PR tips, PR planning, 60-Second Impact
Five essential elements that will guarantee a successful campaign
There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media.
A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign.
Here are five elements that will help guide you in creating a successful PR plan:
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Topics: public relations, PR tips, PR planning
As a public relations professional, it’s our job to stay up-to-date on the digital world. It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media.
Currently, the most popular social media platform is Facebook with about 2.45 billion active users. Although Facebook may be at the top right now, anything could rapidly increase or decrease its popularity. For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic.
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Topics: shared media, social media, PR planning
Understand how goals can help your company grow
Whether you’re planning for the next several weeks or several years, business goals are the key to growing your company. In order to reach your goals, you can’t just rely on blind hope; it takes both strategy and teamwork.
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Topics: communications, strategy, PR planning
Submit better award entries by drafting better PR plans
For some, entering a public relations program for a recognition like the Silver Anvil, Image Award, or Radiance Award can be daunting. In my PR career, I’ve written multiple award entries and, while the first one seemed overwhelming, I was hooked from the start and hungry for more.
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Topics: PR tips, awards, PR planning
And what you should ask your PR firm before finalizing your PR plan
If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program. If your firm doesn’t utilize a PR plan, it’s difficult to evaluate its success and to know that your company and your PR partner are on the same page. Don’t blindly follow your PR firm. Educate yourself on the elements of a PR plan and know the questions that you should be asking to create a successful PR program.
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Topics: PR tips, measurement, earned media, PR planning
Download a complimentary template to help plan your public relations campaign
Identifying all your organization’s target audiences is a key step during communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it identifies what specific audiences need and improves your company’s communication methods.
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Topics: earned media, communications, strategy, PR planning
10 elements of a successful plan to help you reach your goals
According to well-known time management author Alan Lakein, “Planning is bringing the future into the present so that you can do something about it now.” You can apply this concept to many endeavors, including writing a PR plan. But how do you write a PR plan? More importantly, how do you write an effective and successful PR plan?
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Topics: public relations, investment, PR planning
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