The Public Relations Blog

In the construction industry, a strong digital presence opens doors to new clients, partners, and opportunities. However, construction executives often face challenges when stepping into the rapidly changing digital arena. With many projects on their plates, figuring out how to stand out online can feel daunting.

Knowing effective strategies makes it easier. Search engine optimization and blogging are two game-changing strategies for construction professionals looking to boost their visibility and influence.

Q Scores are crucial for making informed decisions in public relations, marketing, and advertising. The Q Score, short for "quotient score," is a tool that measures a brand or celebrity’s appeal and familiarity among the public. Since its invention in the 1960s, the Q Score has helped PR professionals understand how well consumers know and like particular people and brands.

In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships. Tune in to learn more!

Tune in to learn more!

Have flexibility without long-term contracts.

Most sophisticated PR firms require yearly or multi-year agreements. Axia Public Relations offers a unique approach — providing clients the flexibility to pause or exit the partnership with just 90 days’ notice. This client-focused model delivers value without requiring long-term obligations, giving clients more control over the duration of their PR investments.

Brands love leveraging holidays for promotions. Presidents’ Day, however, presents unique challenges, especially in today’s politically charged climate. How should brands approach their Presidents’ Day messaging in 2025?

At Axia Public Relations, we advise companies on corporation communication, reputation management, and crisis communication. Here’s our take on how brands can navigate Presidents’ Day marketing without alienating customers.

The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand.

Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients. The American Business Awards are currently accepting nominations for the Stevie Awards, a well-known achievement for organizations and professionals worldwide.

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value.

Public relations professionals are increasingly required to demonstrate the impact of their campaigns and initiatives. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics. 

Maximizing the Impact of Your Company's Media Coverage

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

There are several ways to amplify your coverage.

Capitalize on the virtual world’s potential for enhancing PR announcements and interactions.

A decade ago, press releases were almost exclusively held in brick-and-mortar locations with physical participants. As the digital landscape evolved, the press release went online and many syndication platforms emerged for ease of use. Today, video conferencing is paving the way for a more effective and far-reaching result. 

Data shows that straightforward email subject lines outperform the clever ones for open and click-through rates.

The subject line of your email can either make or break the perfect email pitch, and whether or not your message is opened. With millions of pitches sent to journalists daily, standing out is crucial. But should your subject line be clever enough to grab attention or straightforward enough to clearly convey your pitch?