The Public Relations Blog

Currently, content marketing is one of the most talked about marketing strategies in the industry. Creating great content is the foundation of many promotional strategies, such as search engine optimization, email marketing, organic traffic generation, and more.

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better.

Your company's marketing strategy includes many stages — advertising, social media, search engine optimization, email marketing, media relations, etc. — to achieve this goal. Many companies underestimate the value of getting organic traffic to their site. While the task is achievable, it requires some work and planning. 

No more lame and unproductive brainstorming sessions

Sometimes, it’s difficult to come up with great ideas. Other times, the ideas we come up with are just subpar and unimpressive. A lack of quality ideas is one of the biggest challenges of corporate America.

If only there were a way to recharge our minds and enhance the quality of ideas necessary for our work and clients.

Thankfully, we have perfected a process for successful ideation. This post discusses what ideation is, its benefits, as well as its role in creative public relations.

Remembering contacts’ personal information can lead to powerful friendships

In today’s world of constant stimulation and zero down time, it’s easy to get caught up in your work because of how much needs to be done to keep things running smoothly. When you have so much on your plate, thinking about other people becomes more difficult. However, you should make a point to cultivate personal relationships with the people you know—it’s a springboard to building lasting partnerships and friendships.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 

Learn the difference between a page title and a headline of your webpage

Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. 

One such seemingly trivial but significant element of a webpage is its headline and page title. While both of these are essentially headers, they have different impacts and purposes. Let’s get to know their core differences and learn to use them to your advantage.

Many PR agencies profited significantly during the pandemic

New research shows that PR agencies increased their rates in 2020 despite a global health pandemic, corresponding economic crisis, and its blow to PR firms and most of their clients’ industries.

Gould-Partners’ report revealed there was a whopping 23.5% increase in the hourly billing rate from $193 per hour in 2019 to $240 per hour in the following year.

According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?

Here are four ways to keep up with the digital marketing industry and improve your digital marketing strategy:

How to know if your PR campaigns are financially successful

Are your campaigns really profitable? How can you prove that your marketing campaigns were of value?

Calculating the return on investment (ROI) determines if you’ve been making a profit from your public relations campaigns and helps you identify which PR exercises yield the most buck.

This article discusses ROI on PR campaigns, how to calculate it, and challenges against a perfect ROI calculation.

Taylor Swift is known for creating once-in-a-lifetime experiences for her fans and being accessible to them. She has used her social media platform in a smart way to interact with fans, help those in need, and spread awareness for important causes. 

When OK! Magazine published various tweets and headlines that offended Swift, she took it upon herself to address the news outlet on Twitter. “This misleading headline and your choice of words in labeling me are why we need feminism in 2015,” Swift tweeted after the magazine referred to her as “Harry Styles’ ex-girlfriend” and “Calvin Harris’ rumored girlfriend.” The post instantly went viral and OK! Magazine took down all their tweets.