The Public Relations Blog

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions.

Guest:

Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.

Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with our guest Serena Ehrlich.

Guest:

Our episode guest is Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

March 2021 – Keep Your PR Team Running Like A John Deere in 2021 and Beyond

Top companies are realizing the benefits of diversity in both operations and workforce on a massive scale with the pandemic continuing to alter daily life. Embrace variety to create more engagement, better retention, and a more positive personal outlook.

Interest, attract, and persuade your audience by using a call to action.

If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action. 

A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business. A CTA should be short, sweet, and straight to the point.

For a more in-depth explanation of CTAs and why they’re significant, read more from this blog post.

See that? That’s how you use a call-to-action.

“What we’ve got to do is help people prioritize and realize that great PR, great marketing comes from a big idea.”

O’Dwyer’s PR Report featured Axia Public Relations’ CEO and Managing Partner Jason Mudd in its video series PR’s Top Pros Talk. Jason spoke about improving brainstorming sessions and adapting ideation sessions from an office environment to a remote one. 

Everyone has creativity in them, and not everyone knows how to unlock it. For some, creativity comes naturally. For others, it takes a while for it to emerge. And how, exactly, do you reach your full potential with creativity? And what about in the remote environment?

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

Guest:

Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.

Topic:

The one with Chris Chiames of Carnival Cruise Line on PR pros as storytellers vs. conversationalists

A guide to avoiding bad meetings

As Dave Grady mentions in his TED Talk, there’s a global epidemic called MAS, which stands for “mindless accept syndrome.” A symptom of this is, in Grady’s words, “an involuntary reflex in which a person accepts a meeting invitation without even thinking why.” All jokes aside, the subject of the TED Talk is something PR professionals should take into consideration. 

Many of us subconsciously accept invitations to meetings without even asking what the meeting is about. No one wants to sit in a meeting for hours without knowing what the game plan is, especially if we have other projects to work on and deadlines to meet.

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.

Guest:

Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Topic: 

Alejandro Barbero on why storytelling should come first in all your company communications

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2021 – Leading a PR Team in 2021 and Beyond

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

How to differentiate two key marketing styles

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things.