The Public Relations Blog

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started.

Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Industry professionals should stop using these two words interchangeably.

A “communications strategy” or a “communication strategy.”  Your company’s “corporate communications department” or “corporate communication department.” 

It’s all the same, isn’t it? Not exactly.

Streamline the pitching process and other workflows with smarter tools.

In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.

Understand the meaning of Memorial Day so your company doesn’t make a faux pas.

Companies often view national holidays as a way to connect with consumers and tie themselves to a national story. Sometimes this is done tastefully; other times, however, it leaves the consumer with a bad taste in their mouth. Due to current trends in our culture and marketing saturation, the original purpose of a holiday can be overlooked. The national “holiday” of Memorial Day is one that’s meaning has been lost in celebration. 

Grab journalists' attention, spark engagement, and get your messages opened with these tips.

Getting the attention of a busy journalist is the first and most crucial step to ensuring your message stands a chance against the competition to earn media coverage. With some strategic planning and tested best practices, you can craft email subject lines that grab attention and get your pitch past the first step. 

Here are 11 tips for writing email subject lines and templates that will ensure your email is opened and read:

Craft better stories and connections through shared interests, listening, and adapting.

The process of sales is commonly compared to the journey of dating. The goals are similar: make a meaningful connection, demonstrate value, and build loyalty to lead to a longer-term relationship. The courtship activities involved in PR outreach parallel these dating rituals. 

1. 2023’s Biggest Moments in PR
2. Public companies face stricter rules with ESG reporting.
3. 60-Second Close: The Value of Smart PR

Should PR pros rethink industry degrees, departments, and job titles?

Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention.

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone. But with busy schedules focused on serving clients, how can local plumbing companies strategically capture more media attention?

Follow these 11 proven tips to amplify your exposure and recognition across your community.

Hourly billing models are outdated and underserve modern client relationships. Here’s why.

As a prospective client exploring public relations solutions, you may default to paying agencies via Reginald Heber Smith's long-prevailing hourly billing approach. Charging for time and materials once sufficed in purely labor-driven relationships, but this model is now antiquated. We must reconsider hourly billing, given modern clients' needs and partnership dynamics.