The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
It's hard for corporate communications and marketing professionals to be creative
Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative.
We are expected to deliver unique and powerful ideas on the regular for our leadership team, clients, and customers. Sometimes inspiration comes from strange places. Since 2016, in an intentional effort to improve my creativity each day, I've been challenging myself to try new things, do things differently, and take more risks. It's now part of my daily DNA and my personal drive.
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Topics: PR tips, content management
Although only a few words, correct quote attribution gives your story more clarity and credibility
So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Getting the correct quote is only half the battle. Once you know what you want to include, you must ensure the attribution is accurate. Without proper attribution, you can lose your audience’s trust.
Quote attribution can be tricky as each quote scenario adheres to unique rules. At Axia Public Relations, we follow the Associated Press Stylebook’s quote attribution policies. However, be sure to check your own organization’s copy editing stylebook on quote attribution, as some organizations have different guidelines.
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Topics: PR tips, copy editing
Ensure external communications appeal to media with copy editing
As a public relations firm, we believe it’s important to provide you with a white-glove experience. One of the ways we do that is by offering comprehensive PR solutions and value-added services at no additional cost. One of those services is copy editing all content and documents that we share with the media, post on a newswire, or otherwise submit on your company’s behalf.
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Topics: PR tips, copy editing
The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.
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Topics: digital PR, PR tips, inbound marketing
In the world of public relations, things are always changing. New trends pop up and disappear every day. Information is constantly shared and as a PR professional, it's imperative to stay aware, act swiftly, and formulate subsequent steps wisely. In an industry that never sleeps, here are five tools every PR practitioner should use to stay ahead.
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Topics: public relations, PR tips
Use these two questions to guide your content-making process
In public relations, content of all kinds is important. Whether it’s videos, written content, or any other kind of information people can consume, content is one of the biggest drivers for public relations. Content helps you stand out from your rivals.
However, you need to be making the right kinds of content to further your public relations goals. Simply making anything isn’t enough. Use the two questions below to see if your content is actually helping your public relations plans.
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Topics: PR tips, content management, social media
Do advertising firms have the focus on PR you need?
A while ago, I was talking with a public relations agent working in an advertising agency. During our conversation, she discussed her experiences, which stuck out to me.
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Topics: PR tips
Work smarter, not harder, to let prospective customers know about your company
News media coverage is important for companies, especially for franchises.
Franchises rely on the local community in which they reside to see success, and positive news media coverage helps to build a franchisor’s brand and improve the specific franchisee’s reputation. News media coverage also places your business at the forefront of prospective customers’ minds. Media coverage that includes the parent franchise also helps to bring awareness to the brand for those looking for franchise opportunities, especially in local areas where your franchise doesn’t have a footprint.
If you are a franchisor or franchisee, you may now be asking yourself how you get your franchise in the news.
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Topics: PR tips, franchisors
Over the years, I’ve heard many businesspeople say, “I’m not sure what PR is, but I know our company needs it.”
When people think of public relations, they tend to associate it with news coverage. This is what PR pros call “earned media.” The dictionary defines earned media as “publicity gained through promotional efforts other than paid media advertising.”
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Topics: public relations, PR tips
Use three points to make a pitch that a media professional would love
Pitching stories is one of the key parts to a successful public relations plan. Those that want their stories pitched have the story. However, they need one other key ingredient for success: what the reporters are interested in.
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Topics: media relations, PR tips
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