The Public Relations Blog

Busy work doesn't generate results. Outstanding work leads to the bigger impact

It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets. Sounds crazy, right? (There’s a method to the madness.)

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

How to reach out to journalists

If you remember the world before social media, then you know that back then, to stay connected meant to be in touch personally. Being connected meant sharing experiences and activities together.

Submit better award entries by drafting better PR plans

For some, entering a public relations program for a recognition like the Silver Anvil, Image Award, or Radiance Award can be daunting. In my PR career, I’ve written multiple award entries and, while the first one seemed overwhelming, I was hooked from the start and hungry for more.

3 tips to improve your pitches

For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. "What will your second paragraph say?" he asked. He explained that he wanted human interest. So, I gave him plenty. I repitched the story, providing details about an 88-year-old dying artist, who was bedridden and painting with an easel sprawled out on his stomach. This time, my editor approved the story.

These steps could have helped Ohio State in its initial stages of crisis communications

It’s been two months since the controversy regarding Ohio State University’s coaching staff became public, and yet, it’s still the main storyline of the Buckeyes’ season. There are crisis communication steps Ohio State head coach Urban Meyer could have initially taken to prevent the escalation of the situation.

3 ways to shift the storyline and spotlight your company

Did you know that seasoned professional journalists use three independent sources when researching, interviewing, and compiling information for a typical news article? In an era of “fake news,” this approach ensures that information is accurate, unbiased, and fair when compared to one-sided narratives that clog newsfeeds. Yet, sensationalized stories are the ones that gain traction and viral exposure. How, then, can companies earn media coverage and rise above the fray? The answer is simply to be provocative.

Promote your company and its accomplishments

Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start? There are thousands of ways for you to share with employees, customers, and the public that your hard work has paid off. OK, so we may not have 5,000 ideas. However, we do have 25 ways for your company to celebrate, in addition to our original 16 ways to promote your Inc. 5000 honor. Feel free to substitute the number 5,000 with your exact ranking number on the list.

4 things to consider before you send that press release

When you return to work from a week-long vacation, you probably find a plethora of emails awaiting your attention. For reporters, this is an everyday occurrence. Most of them receive more emails daily than they could ever get to in a single work day.

Why your organization should have a Facebook group

Facebook groups have become part of our daily Facebook use, and most people belong to multiple groups. While Facebook groups are extremely useful in general, they have a huge impact when you use them in your marketing strategy along with your company’s business page. Here are three reasons why.