The Public Relations Blog

How to deal with what’s wild (and wildly effective) about this platform  

Let's continue on our social media binge this week and dive into one platform in particular – the wild horse of social media – Twitter.

LinkedIn and Facebook and Twitter, oh my!

Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.

Leave no customer behind

For people to give you their business, first they have to know who you are. They will then have to decide if they trust you and, if all goes well, you can even get them to like you.

Find out why it’s worth it and how public relations can help

“Best of” lists have become ubiquitous as we try to categorize and rank everything, from famous movie lines to beautiful people. Most business leaders and executives view Best Places to Work lists as cheesy stunts dreamed up by publications and companies looking for cheap publicity. However, an optimization consulting firm has revealed in a new study that these lists can actually be quite valuable.

Public relations helps establish your brand unabashedly with your audience

Do you have your sights set on where your brand hasn’t gone before? If your company is breaking into unconventional markets, you’re likely pondering how to best position yourself and what your key message points to your new audience should be. Taking a look at how other companies have ventured into uncharted or unexpected markets – and how they communicated with their audiences – can be good food for thought. Read on for an example and some PR strategies to consider if you’re taking your brand to new ground.

Prepare your story for print publication

Reporters and journalists work with a tool known as the “inverted pyramid” in mind; it is a mainstay of traditional mass media. For the general public, the inverted pyramid is also known as a funnel.

How to write quotes for a press release

Earlier, we wrote about how to write a press release – now, let's dive into the proper way to quote individuals in press releases. A press release aims to announce your program, award, or other news to the media and, ideally, get your news release covered. To do this, you must accomplish more than just giving the usual details like where and when. You have to make them care.

Recent Taco Bell stir a reminder that your PR property is your property

How to create newsworthy and reporter-friendly content

As public relations professionals, we follow established guidelines that most business professionals aren’t familiar with. Some of the most commonly asked questions we get are about news releases, which, when written and edited correctly, are a great way to share and promote company news.

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014: