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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How Sonic should respond to the controversial Redskins' sign incident

It seems like there isn’t a direction you can turn when it comes to the NFL where you won’t hear about the Washington Redskins and the calls to change the team’s name. The situation has now worsened due to a controversial sign at Sonic, a major fast-food company, that called for the Kansas City Chiefs to “scalp the Redskins” and “send them to a reservation.”


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Topics: public relations, PR tips, reputation management, crisis communications, online reputation management

An insider's guide to Undercover Boss

 

(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV and TV shows like Undercover Boss. We are unable to help employees nominate their companies for Undercover BossCEOs and marketing/PR chiefs should call us if they'd like to be on the show.)


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Topics: public relations, PR tips, Undercover Boss

How a college student used Twitter to get Breaking Bad’s attention

 


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Topics: public relations, PR tips, shared media

Crisis PR: How to handle terror threats and attacks

 


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Topics: public relations, PR tips, crisis communications, shared media

The Haggler’s complaint – Does “PR spam” work?

 


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Topics: digital PR, media relations, public relations, PR tips

Building a Good Reputation with Great PR – 5 Powerful Steps

 


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Topics: media relations, public relations, PR tips, reputation management, online reputation management, shared media

What would Marcus Lemonis do to turn your business around?

Marcus Lemonis is a CNBC reality star who’s also got the credibility that comes with being a multi-millionaire investor and businessman. He started young, founding a successful lawn service business at age 12.


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Topics: public relations, PR tips

5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)

Part 2 - 5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)

An investment in public relations is one of the smartest ways to build your brand and reputation. Good PR generates outstanding news coverage, boosts your name and reputation online and helps manage (or avert) a potential communications crisis. The investment is even more valuable when you start the process knowing the no-nonsense realities of working with a professional firm.


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Topics: public relations, SEO, FAQ, PR tips, shared media

5 Things Your PR Firm May Not Tell You (But Wishes You Knew) – Part 1

Let’s be straightforward. PR tools like earned media coverage, online reputation management and crisis management can constitute a significant investment of your marketing budget’s dollars. However, they’re also highly effective when utilized the right way – and while they provide significant, lasting benefits over time, there are some unique challenges associated with PR that deserve some attention.


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Topics: public relations, FAQ, PR tips

How to Be a Good PR Client

Economists say the Great Recession ended in 2010, but many small businesses didn’t start feeling any type of recovery until quite recently. Others are still struggling. The public relations industry is definitely feeling the effects of the recovery, as more companies are utilizing the power that PR firms can provide.


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Topics: public relations, FAQ, PR tips

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