The Public Relations Blog

Collaboration between public relations and investor relations teams is critical for any business success in today's market. 

PR is responsible for managing a company's reputation with the public, while IR handles communication with investors and financial analysts. While these two teams have different roles and responsibilities, they share a common goal: to ensure the success of the company.

Public relations professionals focus on their target audience in their communications.

Persuading the consumer is often easier than you might think. Sometimes, all that it takes is a step away from yourself and toward your audience. A simple shift in the subject of your messaging can make all the difference.

In this episode, Leah Power joins host Jason Mudd to discuss best practices for using procurement with a PR, marketing, or communications agency. Together, they discuss the difficulties with in-house agencies, why brands hire outside agencies, and when to use procurement when using an outside agency.

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It's no secret that public relations and search engine optimization are powerful tools in the digital marketing toolkit. But what if we could combine the two strategies to get even better results?

From leveraging the power of press releases to using data to optimize content, you'll learn how to supercharge your PR and SEO efforts to create an impactful marketing strategy. With this approach, you’ll be able to help your company expand, reach higher search engine rankings, and reach a far wider audience. 

10 additional PR strategies and tactics you should add to your PR program

When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like.

Modern PR practitioners use various tools, such as social media, and have many strategies to help spread a company's story worldwide. The rise of effective data gathering has helped PR pros refine ideas in a way that never would've been possible a few decades ago. While media coverage is still part of PR, it's no longer what defines it.

Companies should utilize these PR tips to ensure their brand shines in the public eye

As the regional manager of the Scranton branch of the fictional paper company Dunder Mifflin in the TV series “The Office,” Michael Scott could use strategic recommendations to improve his company’s image and reputation using public relations. Here are a few ways Michael Scott could use improve his PR to better his company’s reputation.

The TV series "Yellowstone" offers several valuable lessons for public relations professionals, including the importance of effective crisis communication and reputation management. Here are five of the key takeaways:

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities, such as driving or working. 

Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company. Your company can also be the sponsor of a morning show or the whole studio for a particular station, giving your brand significant airtime throughout the day. 

In this episode, Kim Ades, founder of Frame of Mind Coaching and co-founder of The Journal That Talks Back, joins host Jason Mudd to discuss why there is a high turnover rate for young PR professionals and how to slow it. 

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Maintaining these efficient practices will help you avoid a potential crisis.

In this day and age, almost everything is online or completed on an electronic device. More workers are working remote or hybrid jobs, which makes online safety important as ever. Yet, many are unaware of cybersecurity safety practices.