The Public Relations Blog

Taking advantage of all the hype around an annual event takes more strategy than you may think. With changing buyer behavior, we’ll look at how top brands like Wendy’s, Macy’s, and Estee Lauder are embracing new technology to engage the audience in unforgettable ways. 

What would happen if corporate hired a PR firm for the Scranton branch in the TV series ‘The Office’?

In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.

For one, the PR agency would likely work to improve the image of the Scranton branch and Dunder Mifflin as a whole. This could involve creating and promoting positive stories about the branch and its employees, as well as managing any negative publicity that may arise.

What might’ve happened in the TV series ‘The Office’ Dunder Mifflin hired a PR agency for the Scranton branch?

Hiring a public relations agency for your company can be a substantial change, especially for employees. Such a change can bring about uncertainty along with positive results. This imaginary scene from the TV series “The Office” illustrates what employees in a company like your own might think if you hire a PR firm.

When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there’s not enough attention on other parts of preparation, such as what to wear to a speaking engagement. The way you dress and present yourself gives the audience their first impression about you and your company and continues to solidify their belief in you. Here are eight tips to help you decide what to wear for your upcoming speaking engagements. 

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress. 

Tune in to learn more!

In this episode, Shanita Akintonde, CEO of ShanitaSpeakes, joins host Jason Mudd to talk about how you can sell your company’s sizzle. She describes how to build anticipation and brand loyalty for your company as well as ways to make your company notable and quotable. She provides examples of large brands selling themselves successfully and explains how you can do it for your company too.

Tune in to learn more!

How to determine the best lighting, backgrounds, and angles for a videocast recording

Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

Global unrest politically, economically, and socially put 2023 as a tumultuous time, especially in public relations. With top Super Bowl sponsors like Pepsi and social media giant TikTok surging past the noise, in 2023, it all comes down to adaptability. 

Here are some tips for managing The Grinch's public relations.

1. Build a strong brand identity
   The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand. This can be achieved through consistent messaging and visuals, such as using the same font and colors across all Grinch materials.
   
   

In this episode, Kris Kelso, keynote speaker and CEO of The Kelso Group, joins host Jason Mudd to define what impostor syndrome is, what the opposite of impostor syndrome is, why impostor syndrome is common, how the Peter Principle relates to impostor syndrome, and how to combat impostor syndrome. 

Tune in to learn more!