The Public Relations Blog

Budget, engagement, and diversity are crucial, according to the All American Entertainment 2022 Speaking Industry Benchmark Report.

Events and conferences have had some bumpy years with travel restrictions and capacity limits that have shut the industry down completely. As the months of shutdowns and extreme caution passed, waves of COVID-19 cases have resulted in uncertainty from individuals about traveling and gathering in large crowds.

Positivity is an important element for success in the world of public relations.

Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team. PR professionals and others working in the field face stressors such as:

An idea that didn’t fit one campaign can be just right for another

When ideating for public relations, you and the people you’re doing PR with will develop plenty of ideas for a campaign. However, you won’t find a use for all of them. Throwing them into a folder or archive doesn’t mean it’s the end for those ideas, though.

November 2022 – Meeting Your Audience Where They Are Based on Where They’ve Been

McDonald’s and YouTube influencers (aka YouTubers) are showcasing how brands today can reach their audience on a more intimate level than ever before. From adult Happy Meals that create the “warm fuzzies” for adults to landing perfectly in the laps of millions of click-hungry followers, these two households are putting on a MasterClass in emotional branding.

Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. 

You want to seal the deal by upping the stakes. Tell them the potential failures they could endure if they don’t purchase your product or service. 

Tell your consumers how your products or services will make their lives better

Now that you’ve determined how your consumer can take action, you need to tell them why they should take action. 

List everything the consumer can experience using your product or service. Give them a vision to chase and let them know how easy their life can be with your product or service. Make it clear to them why they should choose you. 

How to persuade your consumers to take action on your website

Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA. 

“People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them. 

How to persuade your consumer to consider buying your products or services

You’ve gotten to the point where you’ve now developed a relationship with the consumer, and they aren’t ready to place an order yet. This is why you’ll have to give them a plan.

Even though the consumer has you guiding them and telling them your product or service’s mission, the consumer most likely feels “at risk” once you initiate an invitation to place an order. They may fear losing money, feeling tricked, or being disappointed. In response, they’ll start making excuses to not do business with you. This is when you develop a plan.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

How to determine the best buying journey for your consumers

Identity transformation is the transformation that occurs as an effect of the StoryBrand BrandScript you put together. However, you need to know who you’re helping your customers become before you can start the BrandScript, which is why you should start with the identity transformation.