The Public Relations Blog

Forgetting how your service can help a consumer can cost you when launching a new product

Let’s say your company has made and rolled out a new product. Everything looks great on your end, but people aren’t buying it for some reason. The product is well reviewed by the people buying it, and there aren’t any deficiencies that would draw ire from consumers, so it’s not the product itself causing the lack of sales. You just don’t know what’s causing this.

One big issue that could be causing this problem: In your enthusiasm for developing and marketing, your company forgot to create context for your product to directly tell consumers how it can help them.

Breaks from tech can help you recharge and focus on your work.

Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.

There is a way to solve this. Smartphones and computers are tools we willingly associate with, so we can put them down at any time, as well. This means you can, and should, occasionally disconnect from technology to help recharge your brain and help you relax.

Let's cover the big issue of external factors (that we can’t control no matter what) in public relations and what we can do about it!

When working as a vendor for a company, you need to always be on your “A” game. Sometimes when you aren’t at your highest performance, mistakes happen. Mistakes can also happen when you are on top of your game as well. It makes you feel worse when accidents happen that shouldn’t have happened. When a mistake happens – one you can control – you are often left with egg on your face.

In this episode, Axia Public Relations’ Jason Mudd goes into depth about how to save money in the long run with a firm, budget your money depending on your needs, make crisis management cheaper, and increase your budget for PR. He even lists numerous resources that can help you save money on your PR. 

Tune into this episode to learn more ways to save money in PR.

Credible video testimonials from your customers can build your brand.

Video testimonials are significant proof of your brand’s excellent services, encouraging other consumers to trust you. There is nothing like seeing a happy customer and receiving positive feedback from them. 

Yet, companies often take a step back when asking their customers for video testimonials. If you are one of those companies, you’ve landed at the right spot. Here are four ways to ask for video testimonials from your customers:

Disclose business relationships you have with content you’re promoting to stay out of trouble.

The internet is filled with all sorts of ways to advertise groups and companies. From quick social media posts to long-term influencer campaigns, there are many ways to tell the world about a company or service you like. At some point, you might feel like promoting brands and companies you work with. There’s nothing wrong with that, but it’s important that you disclose any business relationships you have with the business or group you’re promoting while doing so.

Pizza parties can lead to happier, more productive brainstorming and ideation sessions

(Note: Axia Public Relations can earn a commission for any purchases made from the Pizzatime link in this article)

We all love pizza! But did you know there’s more to pizza than its delicious, cheesy taste? Pizza can boost morale, which is helpful for team meetings and ideation.

We must be cautious when claiming things are “the best” or “the worst.”

It’s easy to exaggerate when you’re having a bad day – “I just had the worst day ever!” – but it’s important to choose your words carefully when it comes to making claims about your company.

Being a resource can benefit both you and your company.

Running into issues is a fact of life in the business world. No matter how smooth your operation is, at points something will break, questions will need answers, a team will run into roadblocks, and other issues will strike. Any proficient company has methods to clear these problems, but a productive way to handle them is being a resource to others.

It's important to consider your audience and intent

What exactly does Memorial Day stand for?

This is the first question you must ask when considering your message to customers on Memorial Day.

This special day, originally set apart to honor those who died in the course of their service to the United States, has morphed into a time for relaxation with loved ones and an avenue for annoying marketing tactics. The truth is that it fetches brands much-desired summer attention.

Granted, how companies and organizations must message their customers isn’t set in stone. However, this post outlines what you can do to avoid inappropriate salesy messaging in the name of Memorial Day.