The Public Relations Blog

This is one story on the value of blogging. Read how 5 reasons blogging is important, Why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and Why you should care about blogging for more.

Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.

Learn 10 core attributes that help attract and engage your readers

Writing for your buyer personas and your audience is tough. Effective writing is tougher. As a professional in the communications field, creating content is requisite. Your writing, or storytelling, needs to encourage your readers to do more than skim your content. So how do you inspire readers to stop, think, learn and consider your brand?

Holidays can throw a wrench into your media-pitching efforts. When reporters and editors go on vacation in the middle of your back-and-forth, you can lose momentum and opportunities. Therefore, you should be aware of upcoming holidays and vacation seasons so you can prepare and plan accordingly. This doesn’t mean that as soon as you start connecting with reporters you should ask them if they’re taking any trips. Instead, use these four tips to avoid losing media-pitching traction during holidays and vacations.

It’s been quite a busy summer for Disney. With a fair share of controversy, it’s safe to say Disney’s public relations team has been working hard all summer long. If you’re not familiar with the headlines, here’s what’s been going on at Disney in 2017 and three PR lessons you can learn from Mickey and crew, along with their competitor.

PR is PR, right? So what are the benefits and drawbacks of each one?

In today’s world, public relations is essential to a company’s success. As a CEO or other company executive, you may wonder whether it's better to have a PR department or to hire an outside firm.

How to get publicity and build connections with media

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s your chance to foster new connections with the media and to form long-lasting relationships. It’s always easier to connect with someone if you meet face-to-face. Trade shows allow you to meet journalists personally.

3 ways to ensure your company receives fair treatment in the media

In the last several months, news programs and media pundits alike have attempted to unravel the meaning behind President Donald J. Trump’s tweets. When this effort falls short, President Trump’s spokespeople regularly opine that the media has an obsession with covering everything he says on Twitter – and little of what he does as president.

2 ways to make sure you have products and experts available in large media cities

National media outlets are largely located in New York City, Los Angeles, and Atlanta, with other key markets including Chicago, Dallas, and Philadelphia. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City and Los Angeles for a review, feature, or brief results in coverage in major national outlets.

Develop a strategy for delivering information to your target audiences

When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.