The Public Relations Blog

Use Facebook Live as a tool to communicate your message directly to your audience

Social media is a great platform for your company to connect with consumers. The newest way organizations are using social media is to connect with consumers on a personal level – using Facebook Live.

5 things to remember to be an effective speaker

When you give a speech, you want your words to have the maximum impact on your audience. Notes can play a useful role in any speech you give. Most public speaking professionals agree that you should use your notes during your public speaking event. The question is how to use them wisely and effectively for your event to be successful.

Be sure your spokesperson is ready for the tough questions

If you lack spokesperson training, an interview with the media can be daunting. It’s not easy to maintain your composure when you’re standing in front of a bank of microphones with camera lenses pointed directly at your nostrils.

A critical public relations skill is optimally negotiating media interviews. Most PR firms offer a form of spokesperson training or coaching to clue in company spokespeople about the finer elements, one of which is how to properly set the tone for media interaction – whether amid crises or simply run-of-the-mill product launches.  

Is 3 months too soon? Is a year too long? Learn more about what PR can and can’t do for your business

You’ve signed on with a new public relations agency. It’s been several months and you’re not seeing any real results. Should you give the firm more time? Or, is it time to find a new PR firm?

You know PR is an ongoing process; yet, you need to have something concrete to show the C-suite or board of directors to justify the expense. This post will help explain what you can expect from your PR firm and in what time frame.

Use PR to strut your stuff, be prominent and prosper in 2017

According to the Chinese 12-year animal zodiac cycle, 2017 is the Year of the Rooster. You may think of the Chinese New Year as a time of brightly colored costumes, red lanterns, loud firecrackers and delicious food. However, it should also serve as a reminder to set off some fireworks for your company.

To take full advantage of the opportunities of 2017, it may help to remember the rooster and what it symbolizes. Hiring a public relations agency is also essential.

How to connect with your audience at public speaking events

Public speaking engagements are your opportunity to deliver your company message personally to your key audience. Whether you’re announcing a new product, holding a news conference or even responding to a crisis, you want to make a positive impression and establish connection and understanding with your key stakeholders.

How to use business email to connect with your target audiences

Email is key in your daily business communication. You receive, write and respond to dozens of emails a day. It’s your primary way to communicate with your clients, business partners and even your friends. Here are six steps to make sure your emails are professional and engaging.

How to maintain long-lasting relationships with your customers based on loyalty and trust

Your company needs loyal, long-term relationships with its customers in order to thrive. Customers who feel appreciated not only continue to bring you their business, they also offer leads for future prospects.

Even extraordinary PR can’t save a poorly produced product

Vince McMahon and Duncan “Dick” Ebersol, two respected heavyweights in the promotion and media worlds, set out to change the course of history when they launched the XFL. What they didn’t know at the onset is that if your product isn’t as good as your publicity, you will not succeed.

Reach the right audience and learn effective solutions with PR

In business today, brand identity is everything. This is especially true for large companies with multiple offices and locations. You want customers to recognize and respond to your messages across all vehicles and platforms. Increasingly, that includes social media. With help from a public relations firm, you can bring order to complex, large-scale social media challenges.