The Public Relations Blog

6 ways to make the most of the top job-listing site

A disgruntled employee has written a scathing review on Glassdoor criticizing your company culture. Perhaps a candidate takes to Glassdoor to complain about his treatment by senior executives.

Is there anything you can do to improve your Glassdoor reviews? Look to public relations. 

A gifted spokesperson improves your image and grows your brand

Your spokesperson becomes the voice of your company as he or she shares your story with your target audience. It’s critical that you select someone who understands how to convey your message to the media, especially during a crisis. Here are four ways a great spokesperson benefits your company.

Take what your customers are saying and use it for search engine success

Online reviews represent the best way for consumers to get honest opinions from real people about products and services they are interested in purchasing. You may also find them helpful as a way to keep your finger on the pulse of what people are saying about your company. What you may not know is that online reviews also provide an ideal search engine optimization (SEO) opportunity.

Why you need both and how to use each for maximum advantage

For hundreds of years, the news media has been informing the world about events and changes that affect our lives. In the last decade, social media has come along to give people news in real time; it can distribute information worldwide in a matter of minutes. So, which one is more influential? And what does each mean for your business?

4 tips for choosing the right person to represent your company

Identifying the right spokesperson for your brand is very important. When your company has special events, announcements or even a crisis, who should represent you? What are the qualifications you should be looking for in the individual who will be the face of your company?  

Turn leads into customers by inspiring and motivating them

You have plenty of visitors come to your website each month. Now, what do you want them to do once they’re there? Getting visitors to your website is only half the battle. It takes the right content to move a prospect from lead to customer. That requires public relations.

3 ways blogging can boost your brand

Most companies want to focus on the operation of their business rather than on a blog. Dishing out valuable content consistently is a tall order when you’re also servicing clients, creating products, balancing accounts and shipping orders. Is having a blog worth the effort, and does it offer a financial benefit? The answer, for most businesses anyway, is yes.

Why reading from notecards is not in your best interest

Anyone who has made a presentation or spoken in front of a large group knows how nerve-wracking it can be. So, wouldn’t it make sense to prepare notecards before your speech to be certain it goes smoothly? In a word, no.

Sometimes it’s what you don’t do that matters

Business icon Henry Ford said, “Failure is simply the opportunity to begin again, this time more intelligently.” With that in mind, Axia Public Relations once again brings you the top avoidable PR goofs of the year. Let’s hope no one repeats the errors of 2016 next year.

No matter how bad your year was, hopefully, you can take comfort in the fact that you didn’t suffer a reputation-destroying PR goof. Here are five PR mistakes you can avoid making in the future.

Let your customers know that business is good with a steady stream of news and help from PR

Experts recommend that you pitch the media consistently in order to attract positive news coverage and gain visibility for your company. How do you get media coverage when you simply have no news to pitch?