The Public Relations Blog

Media training can be as involved as a daylong session with public relations professionals including everything from mock interviews to critiques. This is ideal for someone who has little to no experience speaking with the media. But media training can also be as simple as a quick meeting or call with the public relations team to discuss interview purpose as well as anticipated questions and responses.

From Rolls-Royce and Tesla to Fresh Market and Krispy Kreme, many of the best brands have proven they don't need advertising. Consumers buy from these corporations because of the experiences they offer and because of the quality of their products. Less successful companies think they need advertising to get customers, but the best brands use their products, reputations and stories to attract customers. That's called public relations.

How to find the right spokesperson without compromising the ethical standards of your company

One important decision your company will make is choosing who will serve as its spokesperson. Selecting the right spokesperson to represent your business isn’t easy. This person has to satisfy many professional and personal requirements to be the right fit for your company. On top of having high professional standards, your chosen candidate should comply with ethical standards. Here are four principles of ethics that every spokesperson should follow.

5 situations when you may not want your CEO to be your spokesperson

Steve Jobs said, “Great things in business are never done by one person. They are done by a team of people.” This begs the question of whether your CEO must always handle spokesperson duties. No one has more influence on what happens at your organization than the CEO. However, does that mean no one else can speak on your company’s behalf? When you learn more about the importance of the spokesperson role, you can better decide who it should be.

3 advantages to bringing multiple locations and offices into focus

Your company headquarters is the center of your organization. It’s the hub of activity, where decisions are made and the bigwigs are based. That doesn’t mean it should also be the focus of all your public relations efforts.

Can an outsider represent your company?

Finding the right person to represent your company is not easy. Often, small-business owners can’t afford to have a spokesperson on their staff; so when an event or crisis occurs that requires a company spokesperson, they need to hire someone who can temporarily fulfill that important role. What attributes should you be looking for in your temporary spokesperson?

Engage with the right audience to become an expert in your field

Influencer marketing is a form of marketing where you build relationships with powerful people in your industry, thus creating visibility for your product or service. This approach focuses on individual people who can influence many other people far better than any advertising or content marketing you can produce. The audience sees these influencers as trusted sources of information. If you and the influencer are a good fit, some of his or her followers might join your audience as well.

3 ways Macy’s effectively handled its Black Friday virtual traffic jam

According to data collected by Adobe Digital Insights, Black Friday sales hit a record $3.34 billion in e-commerce. This marked the first time sales surpassed $3 billion. Successful companies know they must provide an optimum online shopping experience for consumers (75 percent of worldwide shoppers will abandon a company’s site if it’s buggy, slow or prone to crashes) and that includes preparing months in advance for the busiest shopping days of the year.

Public relations strategies for retaining customers and knocking their socks off

We know that it costs more to find a new customer than to keep a customer you already have. But knowing just how to retain customers can be a mystery, unless you use the power of public relations.

Learn why news releases aren’t enough to truly engage with the media