The Public Relations Blog

5 ways to get creative and find the right angle with help from PR

In business, everything doesn’t always go your way. There can be crises, negative reviews or just plain old bad news for your company or industry. The trick is to find that silver lining and keep moving forward. Learn how IKEA did just that and how your company can employ some of the same tools with help from public relations.

Valuable PR lessons from Starbucks that you can apply to your own crisis management strategy

Starbucks is no stranger to controversy, and this week’s release of a new coffee cup that the industry titan hoped would celebrate community stirred up some more.

How to remarket the results of a public relations campaign and maximize ROI

Gaining positive coverage is great news and certainly a morale boost in that someone thinks you are doing a good job. But why leave it there? Just because you had a story published does not mean everyone has had a chance to see it. The very nature of word-of-mouth is that it is viral; but to get the ball rolling, it is in your organization's interest to actively ensure your message resonates with as many people as possible.

We all aspire to succeed and to shine a positive light on our companies for the public to see. Far too often, though, businesses have unreasonable media coverage expectations.

As public relations professionals, we must help our clients define realistic goals concerning the media coverage they want. Here are six missteps that companies often make when setting their media coverage expectations:

Amplify your content through a highly targeted influencer marketing strategy

Influencers work really hard to cultivate relationships with their target audience and maintain their status as thought leaders within their niche. Partnering with influencers in your industry helps to get your message in front of the right audience and accelerates conversions.

Use PR to get it right

You have optimized your website with strong calls to action and landing pages, you blog and are active on social media and send well-crafted emails. Yes, your inbound marketing practices are in full swing. But, are you using them ethically?

What you don’t know about using PR to its fullest advantage could be holding you back

Tesla has never bought an advertisement. Its product has required several recalls. The CEO picked a public fight with media powerhouse The New York Times. Yet, the electric-car maker has retained a glowing reputation and millions of loyal fans. How has Tesla gotten away with actions that would send many other companies to bankruptcy? By understanding and harnessing the power of public relations.

7 steps to becoming a thought leader

An influencer or thought leader is a person who is recognized as an industry expert and has successful social media performance with an impressive engagement rate. Influencers are not celebrities or famous politicians. They are regular people who successfully build their communities around their subjects of interest or brands.

Lay the groundwork for improved connections to make both more effective

Some businesses believe that PR is PR, sales are sales and never the twain shall meet. However, companies that still harbor this sentiment are doing a disservice to their employees and their bottom line.

Historically, public relations and sales have always butted heads, but it doesn’t have to be that way. When the two groups maintain a close, transparent relationship, everyone wins.

5 lessons you can use in your own company

When Ben Franklin said, “an ounce of prevention is worth a pound of cure,” he was referring to fire safety. But this adage applies to many situations, including a corporation’s crisis management strategy. Planning makes for the best success, and this includes planning for an accident, an illness or an attack on a company’s principles.