The Public Relations Blog

Use PR to find the best measurement methods for improved visibility and success

You may hear your marketing, public relations or social media teams talk about impressions, but what exactly are they? More importantly, how can they affect your company’s strategic plan and bottom line?

Weak headlines and first paragraphs are deal-breakers

You need strong headlines and clear opening paragraphs. News coverage is important: According to Starch Research, a news story has six times the readership and three times the credibility of an advertisement. The right PR agency can secure you the media coverage you need to grow your business and your bottom line.

Use PR to show who you really are and attract more customers

Everything your company does and everything people say about your company defines your brand. Therefore, it is important to determine what you stand for, how you want customers to see you and make sure all communications and initiatives support that. But, how do you put a face on your brand?

Use these PR tools to stay ahead in today’s digital age

Just when you thought you had it all figured out, the traditional sales funnel has changed. To move customers through the funnel, you still have to go through the stages of attract, convert, close and delight. However, you can no longer use the same old tired tactics to make this happen. Today’s customers demand more. Thankfully, you can use public relations tools and initiatives to stay ahead of the competition.

Speaking publicly in front of large audiences on topics within your area of expertise can help you increase your brand visibility and grow your business. How do speaking engagements secure more business for you?

Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback.

Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.

Prepare for the future of communications or be left behind

Are your public relations efforts not as successful as you’d hoped? The problem could be that you are using the same outdated tools and tactics you always have, and they are no longer effective.

When creating your inbound marketing strategy, maintain high standards

Inbound marketing takes time and effort. You do your best to write interesting original content; create social media posts and monitor comments; find captivating images for your work; and manage your readers’ testimonials. Through all your hard work, keep in mind that it’s important to be honest with your audience in your every inbound marketing effort.

If you are not using this PR tool, you are missing out on the chance for increased exposure

An organization has asked you to be a speaker at an event. Maybe you’re wishing you didn’t answer the phone. Perhaps you can think of an excuse to get out of it. Instead of dreading a speaking event, use these public relations tips to help you make the most of the opportunity.

The best ways to measure your marketing efforts

Measuring your inbound marketing is the final part of a successful inbound marketing strategy. There are hundreds of inbound marketing metrics to choose from, including inbound links, Facebook likes, SEO ratings and blog subscribers. However, there are only four critical metrics you need to focus on to track your inbound marketing strategy progress.