The Public Relations Blog

If you find that your social media engagement falls by the wayside, as many people often do, you may think: “Is it even worth it if I can’t keep up with it?” Earlier this year, we talked about frequency of posts on Twitter and Facebook and provided recommendations for determining how often you should share content on these networks. In our blog posts, we didn’t address how those with extreme time constraints can make it work – or whether they even should. Say you only have time for one post a week, should you even bother?

Axia Public Relations provides a step-by-step guide for companies with multiple locations

Many companies that have more than one location may find it difficult deciding which address to associate with their Facebook page. Facebook used to require a separate page for each location; but recently, it realized the demand for one page that could display all of a company’s locations and now offers that option to users.

Companies such as Starbucks and Target are utilizing this new offering on their company Facebook pages.

Prepare for the worst so you perform at your best

Consumers are irrational. It’s part of the thrill of doing business: seeing if your company can decipher the right combination of wants versus needs and create an optimum strategy for pricing products for maximum profit.

Businesses generally have policies or processes to handle expected variables such as low inventory, staff illnesses or a new product launch. Rarely, however, are companies in the mindset to pre-identify triggers that would help them recognize when events start drifting outside of the realm of normal operations.

Get more positive news coverage with help from PR

When it comes to gaining a foothold with journalists, you may feel like everyone else has the key to unlock the door but you. The truth is there are tips and techniques to make it easier. With these 10 rules – and help from public relations – you can increase your chances for attaining news coverage and increasing your visibility.

The right words paint the best picture

When you want to say exactly the right thing, you spend a lot of time thinking about it.  Selecting the best words is crucial in delivering the appropriate message. Words and phrases take priority in the algorithm that search engines use to pull the best content to the top of results lists, but inappropriate use actually lowers rankings.

Learn how to use your knowledge to increase profits and advance your brand

Getting consumers to notice your company and trust you enough to make a purchase are the keys to growing your customer base. Everyone knows that. What is less clear is exactly how you go about attracting (and keeping) more customers.

Nowadays, it seems that everyone wants to know everything as soon as possible. This culture of instant gratification pervades everything from social media and internet gossip channels to the national news networks. It has even intruded upon the business environment.

How your decision will affect your online success

A staff member takes to social media to complain about your customers after a particularly stressful day at work. It seems that your employees spend more time checking their Facebook, Twitter, Instagram and online dating sites than they do on work. With such a huge potential for disaster, you may be ready to ban social networks at your company altogether.

As the Bard once said, “Brevity is the soul of wit.” But, is this the case when it comes to a public relations campaign? Of course a company wants to have its story told, but it must also be done in a time- and cost-effective way. So, our answer to the question posed is a resounding yes. Brevity is the soul of the PR campaign.

Now for the bad news: Creating a brief but engaging PR piece takes imagination and time. It is not usually something that business owners feel comfortable with or are compelled to do. Instead, they would like to concentrate on other business matters – ones closer to their hearts, like gaining new customers or improving the bottom line.

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