The Public Relations Blog

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

Bring more customers to your door with this important device

Webinars … branded newsrooms … social media management. There are plenty of public relations tools and tactics to help your business grow. One of the most effective is blogging.

If your company is not actively blogging on a regular basis, then you are ignoring a vital opportunity to raise awareness of your brand. In this post, you will learn more about the benefits of blogging and how it can make your PR efforts more successful.

PR explains what you need to know

Should you monitor the social media activity of your employees? Is it necessary to check out the social media accounts of prospective employees?

Follow these guidelines for corporate giving to earn a strong reputation.

Google’s "Don't be evil" slogan may give you a positive impression, but words alone don’t define reputation. Action does. Corporations must earn their reputations, and a socially responsible giving strategy is essential for building an enduring positive reputation.

4 ways to make sure you are investing enough in this vital area

With billions of dollars in revenue, it is easy to become complacent and rest on your laurels. After all, to get to this point, you must be doing something right. Still, you may be wondering, “Is there more that I can do to further tip the scales and ensure relevance?” The answer is yes, and the solution lies in public relations.

Build on your company’s future and increase profits with the right tools

Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.

Learn why PR is important and how to use it effectively for branding and business strategy

Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help.

You cannot build credibility in a day. However, there are strategies you can adopt today to lay a strong foundation of trust and develop a solid reputation, using public relations tools and techniques.

Why you need both for successful PR campaigns

As a public relations professional, do you know the difference between strategies and tactics? Just like how many people incorrectly interchange the terms goals and objectives, they also confuse strategies and tactics. Everyone should understand and recognize the distinction between these important business terms.

A crisis can happen to any business and the results can be devastating. Even something seemingly insignificant, like an off-the-cuff remark by a CEO or other top executive, can snowball into a major public relations nightmare. When it happens to your company, what can you do?

Here is a checklist your business can use to ensure you handle the problem in the most effective way.

Learn why both are important to your company’s image and bottom line

Your company’s reputation precedes you in every meeting, event and interaction with the public. It’s what consumers use to decide whether they can trust you and your product and if they should spend money with you.

You may think that a good reputation just happens; that if you are well behaved and don’t actively seek to do harm, people will notice. But this is not the case. It’s vital to manage your reputation – and do so ethically.

It depends on how much you want to avoid (or survive) your next crisis

Ben Franklin said, “An ounce of prevention is worth a pound of cure.” Indeed, it is much easier to safely extinguish a campfire with water and soil than it is to battle a raging forest fire. You can say the same for crisis management.