The Public Relations Blog
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According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:
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Topics: public relations, SEO, PR tips, reputation management, crisis communications, online reputation management, shared media
They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.
In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.
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Topics: mobile PR, digital PR, media relations, PR case studies, public relations, SEO, FAQ, PR tips, crisis communications
Part 2 - 5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)
An investment in public relations is one of the smartest ways to build your brand and reputation. Good PR generates outstanding news coverage, boosts your name and reputation online and helps manage (or avert) a potential communications crisis. The investment is even more valuable when you start the process knowing the no-nonsense realities of working with a professional firm.
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Topics: public relations, SEO, FAQ, PR tips, shared media
Somebody’s got some explaining to do.
They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.
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Topics: SEO, reputation management, crisis communications, online reputation management, shared media
There are some new Google guidelines, and much buzz is circulating about how these rules will affect news releases (formerly known as press releases). Speculation is also swirling about how the guidelines may impact the PR industry and public relations firms as a whole.
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Topics: public relations, SEO, PR tips
SEO: If your company has a website (what company doesn't?), you've undoubtedly wondered how to make it more effective at attracting leads and/or customers and growing your business.
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Topics: digital PR, SEO
Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.
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Topics: public relations, SEO, shared media
Digital PR firms have long sought to gain an edge on the competition by spotting trends early. Some have been using mainstream media to uncover trends while others have begun tracking keywords used in search and social media.
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Topics: digital PR, public relations, SEO
Over the past 10 years, social media marketing has gradually overtaken advertising as the favored marketing outlet for businesses.
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Topics: digital PR, SEO, shared media
The Power of YouTube: 20 Hours of New Videos Uploaded Every Minute
Over 60 percent of all the videos watched online originate from YouTube's servers. Last month, YouTube reached a milestone with 20 hours of video being uploaded every single minute of the day. YouTube offers a number of marketing opportunities to promote your business to its millions of online users worldwide.
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Topics: public relations, SEO, shared media
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