The Public Relations Blog

You know social media requires dedication, and you’re posting regularly. However, you can’t seem to get your audience to engage with you. If you’ve put some effort into your company’s social media channels, it’s frustrating when your engagement stats are flatlining. Here’s what might be wrong:

6 things you should never do on social media

Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

Create content topics that will interest your potential customers

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics.

Inc. just recognized your company on its Inc. 5000 list, now what?

Congratulations! Your company made it to the Inc. 5000 list. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Now comes the fun part of promoting your recognition and award. Many companies don’t know where to start.

Often when a company receives an award from a media outlet, other competing news outlets may not write about the recognition, especially local awards from a business journal or newspaper. Lucky for you, a prestigious national magazine like Inc. and its 5000 list tends to gain the attention of the media more than other awards, which means this is your opportunity to share your accomplishment with others. We compiled a list of 16 ways you should promote this company award.

If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.

You don’t have to be a consumer brand to succeed on social media. Here are four ways for business-to-business companies to achieve social media success.

6 tips to help you look your best on your LinkedIn profile picture

Whether you’re looking for a new job or trying to position yourself or your company as a thought-leader in your industry, maintaining a top-notch LinkedIn profile is imperative. Along with carefully curating your experience and content, you also want to choose an appropriate photo for your profile.

Even though you look really great in the photo from your beach vacation or in the stands at the baseball game, you should hold off on using these types of photos for LinkedIn. While you want to look approachable and friendly, it’s important that you appear as a professional who takes work seriously.

When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand. As a social media manager, gaining page likes is an important objective. Clients enjoy seeing their page growth, and it’s often a benchmark for your social media output.

A Q&A with a social media expert

For the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter. Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As a social media and community engagement specialist, here are my answers to the five common questions about the channel with more than 315 million users.

How to build and engage with your Facebook following to grow your business

Your business needs an effective presence on Facebook to succeed. You want to build your community and establish your credibility; just remember your Facebook page isn’t only about how many likes you have. It’s about how engaged your followers are and how many of them become your customers. For that, you need to attract the right kind of audience and engage them in a manner consistent with your business objectives.