The Public Relations Blog

5 steps to help you do more with your vision, ideas and documents using PR 

In your business, you produce tons of content. News releases, articles, newsletters, photos, speeches, reports and financial statements are necessary to tell your story and generate leads. Now, what do you do with it all?

Hiring 250,000 employees for the summer posed a creative challenge for McDonald’s. In order to target 16- to 24-year-olds, McDonald’s got imaginative and developed the “Snaplication.”

In McDonald’s Snaplication, Snapchat users view a 10-second ad about the perks of working at McDonald’s, and if the user wants to learn more about the job, there’s a link to McDonald’s career page and job application. The corporation also developed a filter that allows users to digitally try on the McDonald’s uniform.

Get more visibility on Facebook, Twitter and Instagram by posting at the right time

Knowing the best times to post on social media can make the difference between one click or 10 for your company’s social pages. According to Sprout Social, each social media channel has a best time of the day to publish content. Many companies don’t know the optimal times of the day and even days of the week that work best for social sharing. And if you’re a national brand, you should also consider time zones.

Use liked posts to build more likes for your business’s Facebook page

Getting likes on your company’s Facebook page can be hard work unless you’re a well-known company. The payoff is worth it. More likes means more people looking at content on your page, which increases the odds of people sharing your content to potential customers.

How online feedback impacts consumer behavior and why it’s critical for sales success

Most likely, you’ve purchased at least one item in your home or office because you saw it on social media. You may have bought gifts for others or shopped for items for yourself based upon Instagram photos or a friend’s glowing Facebook post. Within this purchasing process is an important behavioral evolution.

5 tips to help you use brand journalism to connect with your audience and boost your brand awareness

Most companies have a love/hate relationship with journalists. They know they need journalists to increase their visibility and boost their credibility, but getting their attention can be frustrating and time-consuming. As a result, many businesses take matters into their own hands by using brand journalism.

Enhance customer relationships and control communications with key messages for your company

Suppose you find yourself in an elevator with an important stakeholder in your industry or city. Surprisingly, he notices your company logo on something you’re carrying and asks you to tell him about your company. What will you say?

If you’ve developed key messages about your company, the above situation shouldn’t be stressful. If you haven’t created such messages, enlist a public relations firm for help.

You could be missing key opportunities to build a fan base and ignite a movement around your brand

The ability to create and develop an exceptional brand is what separates companies that simply exist from those that are memorable. But what makes an outstanding brand? And how do you promote it? One vital tool is a brand ambassador program.

6 steps to creating a social media strategy for your company

Today, every company should have a strong presence on social media. Companies that use social media effectively incorporate a social media strategy. It’s essential for your business to develop a social media strategy to minimize wasted effort, time and data and to be sure your content is appropriate and aligns with other public relations and marketing goals.

3 steps to consider when working in the age of citizen journalism

United Airlines has certainly experienced its share of unexpected media attention the last few weeks. The first powerful wave occurred after passengers at an airport observed airline employees restricting two young ladies from boarding a plane, apparently due to their choice of clothing. Then, just a week later, viral video surfaced of federal law enforcement officials forcefully removing a passenger from one of United’s planes. Neither of these situations may have publicly played out as they did if it hadn’t been for the ever-present “citizen journalist.” Armed with camera phones, regular, ordinary Joe’s and Jane’s are serving as first-hand eyewitnesses and posting, tweeting and sharing unchecked snippets, which fuel a sensationalized news stream for all to consume.