The Public Relations Blog

Don’t bore your followers on social media; use an engaging strategy to propel your brand

After auditing your company’s social media activity and comparing it to some of your competitors, you may find that your social media engagement isn’t effectively telling your brand’s story. Your posts are coming out more blah than brilliant. More sigh than sassy. More flat than fierce. You need to up your social media game.

Your ultimate checklist to increase your business Facebook page following and engagement

If you’re regularly posting engaging and relevant content on your company’s Facebook page and not getting much action, then it’s time for you to give some thought to your Facebook strategy. You need to do more than routine posting on Facebook to create buzz and get new customers for your business.

3 ways to ensure your company receives fair treatment in the media

In the last several months, news programs and media pundits alike have attempted to unravel the meaning behind President Donald J. Trump’s tweets. When this effort falls short, President Trump’s spokespeople regularly opine that the media has an obsession with covering everything he says on Twitter – and little of what he does as president.

5 steps to help you do more with your vision, ideas and documents using PR 

In your business, you produce tons of content. News releases, articles, newsletters, photos, speeches, reports and financial statements are necessary to tell your story and generate leads. Now, what do you do with it all?

Hiring 250,000 employees for the summer posed a creative challenge for McDonald’s. In order to target 16- to 24-year-olds, McDonald’s got imaginative and developed the “Snaplication.”

In McDonald’s Snaplication, Snapchat users view a 10-second ad about the perks of working at McDonald’s, and if the user wants to learn more about the job, there’s a link to McDonald’s career page and job application. The corporation also developed a filter that allows users to digitally try on the McDonald’s uniform.

Get more visibility on Facebook, Twitter and Instagram by posting at the right time

Knowing the best times to post on social media can make the difference between one click or 10 for your company’s social pages. According to Sprout Social, each social media channel has a best time of the day to publish content. Many companies don’t know the optimal times of the day and even days of the week that work best for social sharing. And if you’re a national brand, you should also consider time zones.

Use liked posts to build more likes for your business’s Facebook page

Getting likes on your company’s Facebook page can be hard work unless you’re a well-known company. The payoff is worth it. More likes means more people looking at content on your page, which increases the odds of people sharing your content to potential customers.

How online feedback impacts consumer behavior and why it’s critical for sales success

Most likely, you’ve purchased at least one item in your home or office because you saw it on social media. You may have bought gifts for others or shopped for items for yourself based upon Instagram photos or a friend’s glowing Facebook post. Within this purchasing process is an important behavioral evolution.

5 tips to help you use brand journalism to connect with your audience and boost your brand awareness

Most companies have a love/hate relationship with journalists. They know they need journalists to increase their visibility and boost their credibility, but getting their attention can be frustrating and time-consuming. As a result, many businesses take matters into their own hands by using brand journalism.

Enhance customer relationships and control communications with key messages for your company

Suppose you find yourself in an elevator with an important stakeholder in your industry or city. Surprisingly, he notices your company logo on something you’re carrying and asks you to tell him about your company. What will you say?

If you’ve developed key messages about your company, the above situation shouldn’t be stressful. If you haven’t created such messages, enlist a public relations firm for help.