The Public Relations Blog

This is one story on the value of blogging. Read how 5 reasons blogging is important, why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and how blogging can attract customers for more.

4 reasons you should use this critical PR tool

Research shows there are more than 150 million blogs in the world. Does your company have one of them? More importantly, should you really care?

Even when they do blog, some companies treat their blogs like many people treat a new car: exciting at first, but over time, they stop taking care of it. Once you understand the true benefits of blogging for your company, you’ll realize that you really can’t do without it.

How to stay ethical in the digital marketing world

Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. You can use various marketing and PR strategies to convert consumers. This makes them very vulnerable to scams and deception.

Why your company should definitely have a presence on social media 

Everyone’s talking about using social media in their marketing mix. If your company isn’t there yet, it may be because you think your target audience doesn’t use social media. If your customers aren’t what you envision as typical social media users, is it worth your time to have a presence there? Yes, it is. Here’s why …

How you can create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience

Content plays a key role in your inbound marketing strategy because it attracts potential customers to your business. Content can be in the form of blog posts, podcasts, webinars and so much more – essentially, any material that consumers find valuable.

Use Facebook Live as a tool to communicate your message directly to your audience

Social media is a great platform for your company to connect with consumers. The newest way organizations are using social media is to connect with consumers on a personal level – using Facebook Live.

You have the audience. Now use these PR tactics to take maximum advantage

Social media has become an essential part of doing business today. It’s where your customers are and where they expect you to be. Engaging customers and prospects on social media allows your company to build connections and increase profits, if you do it correctly.

Reach the right audience and learn effective solutions with PR

In business today, brand identity is everything. This is especially true for large companies with multiple offices and locations. You want customers to recognize and respond to your messages across all vehicles and platforms. Increasingly, that includes social media. With help from a public relations firm, you can bring order to complex, large-scale social media challenges.

Use these PR tips to make blogging easier

Fantasy and science fiction writer Ray Bradbury said, “I don’t need an alarm clock. My ideas wake me.” For the rest of us, creating ideas and topics is not so easy, especially if you are responsible for developing a continuous list of blog subjects for your company. Public relations tools and tactics can make regular blogging easier. An especially useful tool is a blog editorial calendar template.

3 reasons executives should engage on social media

Juggling the demands of big business, speaking engagements, board meetings and global sales calls, CEOs are some of the most sought after yet hard to pin down human beings. These elusive individuals are inundated with requests for “five minutes” from media, customers, vendors, clients and even their own families. How can a CEO be in 100 places at once while giving thousands of people attention at the same time? The answer is to leverage technology, particularly social media. Social media represents a powerful, scalable and efficient means to doing it all.

3 ways your company can deal with internet trolls in 2017 and beyond

Earlier this month, fast-food chain Wendy’s earned numerous headlines because its social media team challenged a heckler on the Twitter playground. Upworthy writer Parker Molloy captured the entire exchange before Wendy’s deleted its comments and the critic, @NHRide (aka Thuggy-D), deleted his Twitter account. It went like this: