The Public Relations Blog

If you find that your social media engagement falls by the wayside, as many people often do, you may think: “Is it even worth it if I can’t keep up with it?” Earlier this year, we talked about frequency of posts on Twitter and Facebook and provided recommendations for determining how often you should share content on these networks. In our blog posts, we didn’t address how those with extreme time constraints can make it work – or whether they even should. Say you only have time for one post a week, should you even bother?

Axia Public Relations provides a step-by-step guide for companies with multiple locations

Many companies that have more than one location may find it difficult deciding which address to associate with their Facebook page. Facebook used to require a separate page for each location; but recently, it realized the demand for one page that could display all of a company’s locations and now offers that option to users.

Companies such as Starbucks and Target are utilizing this new offering on their company Facebook pages.

Get more positive news coverage with help from PR

When it comes to gaining a foothold with journalists, you may feel like everyone else has the key to unlock the door but you. The truth is there are tips and techniques to make it easier. With these 10 rules – and help from public relations – you can increase your chances for attaining news coverage and increasing your visibility.

The right words paint the best picture

When you want to say exactly the right thing, you spend a lot of time thinking about it.  Selecting the best words is crucial in delivering the appropriate message. Words and phrases take priority in the algorithm that search engines use to pull the best content to the top of results lists, but inappropriate use actually lowers rankings.

Nowadays, it seems that everyone wants to know everything as soon as possible. This culture of instant gratification pervades everything from social media and internet gossip channels to the national news networks. It has even intruded upon the business environment.

How your decision will affect your online success

A staff member takes to social media to complain about your customers after a particularly stressful day at work. It seems that your employees spend more time checking their Facebook, Twitter, Instagram and online dating sites than they do on work. With such a huge potential for disaster, you may be ready to ban social networks at your company altogether.

Social media is optimal for promoting interaction between your company and the public in a way that is meaningful and delivers results. But a social media crisis can send your company into a tailspin if your social media campaign is not on target.

Several top companies have experienced social media woes that they could have easily avoided – or at the very least minimized. Here are a few examples, followed with the steps they might have taken to avoid a social media crisis.

4 pro tips for staying on top of your PR game

It’s a great time of year for sports. Plenty of slow-paced baseball games balanced with intense hockey and heart-pumping basketball playoff games. When comparing your public relations approach to a sport, aim to be a right wingman or power forward, not a center fielder.

PR, after all, is a contact sport. If you want to win in the PR game, you can’t be afraid of contact. Here is some advice for incorporating more contact into your PR approach and, as a result, building stronger relationships and garnering better results.

5 ways to guard your company against digital hackers

You think it won’t happen to you, until it does. Whether it’s your identity, your reputation or your social media accounts, digital hackers are alive and well.

Last week, Ole Miss Rebels lineman Laremy Tunsil personally learned just how social his social media accounts could be when they were hacked during the NFL’s opening draft night.

Social media is a necessary tool for any company, and hiring a social media agency could be a great business boost and time-saver. But is your agency really representing you well?

Here are five secrets your social media agency may not want you to know about social media.