The Public Relations Blog

PR helps you understand this powerful network and get it right

You post to Facebook at least five times a week, send Tweets several times a day and make sure you keep your LinkedIn pages current. But how often should your company post on Instagram?

Your social media strategy only works if you have followers, and gaining new followers can ultimately translate into more business. So how do you attract more followers for your company?

Organic growth does not happen overnight; it requires time and considerable effort. Below, you will find seven tips that can help you gain more social media followers for your company and grow your business.

Learn about PR tools that can help you take control of your online reputation

Your business has gotten great reviews from many of your customers. Do all your customers, prospects and other key stakeholders know that? Getting great reviews is wonderful, but if no one sees them, it’s like throwing them in the trash.

You don’t want consumers to stumble upon your positive customer reviews by accident or, worse, make them search all around the Internet for them. It is vital to promote your customer reviews, especially on social media, to make them easily accessible to consumers.

PR can help you make the most of your time in the spotlight

Most companies want their messages and campaigns to go viral. After all, having millions of people discussing your brand could be a dream come true – if you manage it correctly.

Use PR to increase the success of your next campaign

You saw them by the thousands. Famous and regular folks alike were voluntarily having friends and family dump buckets of ice water on their heads. Perhaps you even participated yourself, like Axia Public Relations’ own intrepid CEO Jason Mudd. Yes, the ALS Association’s Ice Bucket Challenge was most certainly a successful social media campaign.

How often should your company post on Facebook? This is one of the most common social media questions businesses ask. It’s a good one, too, considering that thousands of stories make it to your followers’ Facebook feeds. Does that mean that posting more frequently will help your company reach more people? Or will more posts simply annoy your followers and lead them to block you?

Reputation management: The importance of monitoring what the Internet says about your company

Most of us can recall a time when someone was talking about us behind our back. It certainly didn’t feel good to know that these conversations were happening or rumors were surfacing, and most of us felt helpless to shift the tide. Often, it took confronting those who seemed in conflict with us to clear the air, and even then, remnants of the initial sabotage lived on, regardless of whether it was true or not.

Learn why your current efforts may not be working and how PR can help.

Your company is wonderful and many of your customers tell you so. If only they could tell other customers, prospects, applicants, and key stakeholders.

Well, they can, through social media and online review sites.

But with so many sites to choose from, which ones are best?

Start the relationship on the right foot for your company’s success and profitability

What it takes for businesses to excite customers and attract top-quality talent has changed a lot in recent years. As a result, many companies have turned to public relations firms to help meet these needs. Indeed, hiring a PR firm for your company can deliver amazing outcomes, but only when you work together effectively.

Content is not just content; it’s king

LinkedIn is the powerhouse platform for busy professionals looking to connect with one another. Unlike some of the other social media sites, you won’t find your LinkedIn news feed filled with cute photos of your friends’ children, food videos and memes. But what you will find are entrepreneurs, Fortune 500 CEOs, financial professionals and many others sharing posts related to their industries.