The Public Relations Blog

Avoid these issues and keep your company off this list

Nobody’s perfect. We’ve all made mistakes we’d like to forget. Still, some companies make goofs that will live in infamy, especially when it comes to social media.

The very nature of social media means missteps become memorable and fails quickly go viral. With the ability to connect with millions of consumers and spread your company’s messages worldwide comes the possibility for gaffes on a global scale. Here are a few of our favorites.

From the strategic plan to measuring success

If you are fighting to get a green light on your social media strategy or looking to request more resources for social media, you’ll need upper management on board. To do this, you’ll have to prove that social media is a worthwhile investment for the company. Here are three ways you can sell social media to upper management.

A PR professional knows how to respond to the good, the bad and the ugly on social media

Most people have experience with social media through their personal pages on Facebook, Twitter, Instagram and other platforms. Some even gain large followings and feel that they are quite knowledgeable about social media. However, a company’s official social media accounts are much different than personal profiles. They require a specialized content strategy with professionally crafted posts.

5 tips to managing your Twitter feed

So you’ve been given the keys to drive your company’s Twitter feed. You’re excited to tell the world all the amazing things your company is doing. You’re ready to make people fall in love with your brand through engaging content.

But how much Twitter content do you plan? Do you map out every tweet? How many tweets should you plan a day?

Over the past decade, social media has undoubtedly changed the PR and marketing game. With visual and casual formats, channels like Facebook, Instagram and Snapchat are ideal for consumer brands. However, social media for B2B companies is a tougher nut to crack.

Recently, Lisa Goldsberrywrote that B2B companies should stop using Facebook. “For B2B companies,” Lisa argued, “there are better ways to attract business, increase visibility and grow your company, and PR can help.” Lisa provided some alternative options for stronger B2B marketing, including LinkedIn.

PR can show you how to come out on top

Social media is a very dynamic environment in which people respond quickly and in real time. Your content can go viral in a matter of minutes. When that happens, it increases your brand awareness and provides some great PR opportunities. But things can go south, too, and your content could attract a slew of negative comments. The situation could even escalate enough to damage your brand name.

PR can help you reach more customers using this vital tool

Will Rogers once said, “You’ve got to go out on a limb sometimes because that’s where the fruit is.” Indeed, if you want to reach consumers today, you need social media – because that’s where they are.

Make your message stand out in the crowd

Successful guerrilla marketing puts the focus on the public using unique placement and atypical techniques. By employing one of the five types of guerrilla marketing to gain attention and visibility, your business can stand out from the crush of companies on the market. Selecting the right tactic for your campaign is an important step because there are good and bad outcomes tied to each.

Engaging with your community online is one of the key objectives of any social media strategy. Of course, your chief goal is to turn your followers into clients and customers. For that, you need to keep them interested and engaged in your content. Every business is unique and has its own ways of engaging with followers. However, there are a few social media strategies that are mistakes in any niche.

The seven-step ultimate guide

Driving traffic is one of the key goals of any social media strategy. Businesses strive to attract more people to their websites in order to increase their client databases. To do that, you must produce high-quality content. Valuable content also increases your visibility on search engines.

Here are seven key ways you can use your content to drive traffic to your website.