Why companies are turning to this invaluable marketing tool

Pinterest is a valuable and effective asset for companies and individuals to use as part of their marketing strategies. While it’s a great tool to use, there are some common misconceptions about the benefits of the platform, which means that not everyone is using Pinterest to its fullest capabilities.

PR is the mortar that shows you how to hold it all together

Why do some companies seem to get lots of news coverage while others don’t? You may think it has to do with the size of the companies, how long they’ve been in business or the media’s penchant for the next big thing. More likely, it’s the result of these companies developing relationships with journalists.

With help from PR, your company can also work to build these kinds of relationships.

Let PR help you put your information to good use

You distribute several press releases each month. In addition, you blog, post, share, tweet and pin. It seems like you’re absolutely filling the world with your content, so why aren’t you seeing a real impact from all of this in your financial bottom line?

The truth is you may be just spinning your wheels without a comprehensive content management plan to organize your efforts. With help from PR, you can learn to make your content work for you.

Cision releases 2015 Social Journalism Study

How have journalists’ attitudes changed regarding their use of PR? That is the question the 2015 Global Social Journalism Study asked of 3,000 journalists (comprised evenly of women and men) from six countries: the United States, the United Kingdom, Germany, Finland, Sweden and Australia. The annual study sponsored by Cision and the Canterbury Christ Church charts the changing ways journalists use social media to communicate with PR professionals.

Use PR for more effective communication

Obviously, you don’t remember every article you’ve ever read or every social media post you’ve ever seen. However, there are always some that stay with you for days, weeks or even months. What does it take for a message to stick? More importantly, is your company doing what it takes for your information to be memorable?

PR lays out three key tips

Not long ago, we wrote about hashtags and the reasons why the popular trackable communication tactic is quickly becoming a favorite tool in the business realm. To that end, some business owners may not yet know how to effectively use them. Below are a few tips on how to best use hashtags.

Why putting a face on your company is key

Within the last five years, companies across the globe have turned to social media for mass marketing and promotional purposes. Where newspapers and then TV once led the charge, social media is currently the easiest and most effective way to share content with a vast audience.

Content is key to attracting your ideal consumers

Creating interesting and informative content is the key to successful inbound marketing. Companies around the world earn attention and respect by producing content that intrigues prospective clients and helps them find the information they’re looking for. Great content is accessible, concise, educational and unique. It is never solely promotional.

While Facebook and Twitter continue to receive a considerable amount of attention in the world of social media, other platforms are rapidly gaining popularity and becoming great places for businesses to promote their brands. Pinterest is a relative newcomer to social media (it was launched in March 2010), but it has certainly made a name for itself as a power player in the social media arena. Pinterest is a wonderful virtual venue for companies to showcase their products and generate interest in their brands. Setting up a Pinterest business account is free and simple to do.

How media networks draw the public in

Within the last decade, businesses around the globe have turned to social media outlets to publish content and to promote their brands, products and services. Social media is an extremely effective and efficient way to spread direct information to a global population in real time. HubSpot’s Inbound Certification Course explains how companies can use social media to ultimately gain more customers.

According to HubSpot, an astounding 70 percent of the world’s Internet population is active on social media. These days, business prospects spend more of their free time on Facebook, Twitter, LinkedIn and Google+ than they do shopping in a store or searching the Internet. That is why it is crucial for businesses to embrace this technological shift and use social media to their advantage.