The Public Relations Blog

How to properly use social media channels

Companies that use social media properly distribute content to their consumers differently, depending on the platform. In other words, it doesn’t make sense to share content through a LinkedIn post in the same manner you would in a tweet.

Each social media outlet has a different audience with a specific agenda. While LinkedIn and Google+ are targeted at much more professional audiences, Facebook and Twitter are far more casual.

By using each of the four major social media outlets appropriately, businesses can most effectively reach their target buyer personas.

Why inbound is the way to go

PR explains the importance of using videos for increased visibility

How will you introduce your next new product to the world? Will it be a voice-over actor in an advertisement, a newscaster reading from a script on the news or one of your salespeople? These are the routes most modern companies take.

PR explains the importance and components of a great Kickstarter video

A puppy becoming best friends with a Clydesdale horse is touching. An unusually bendable cell phone is fascinating. A mutant giant spider dog is plain weird. These are just some of the most popular videos on YouTube. However, what makes a great video on Kickstarter?

Use Axia PR’s ReviewMaxer to help manage your company’s online reviews.

You are being rated. Yes, even now. Today’s consumers and job applicants are judging your company on your product, your employees’ conduct, workplace conditions, and how much value you provide. If any of these aspects have a single flaw, there is potential for a negative review.

There are literally thousands of sites for unhappy consumers, disgruntled employees, rejected applicants and even jealous competitors to spread damaging information in seconds and ruin your reputation. Nevertheless, you and your company do have PR resources on your side. For example, you can use Axia PR’s powerful Web-based ReviewMaxer software to track online reviews.

With help from Axia PR, you can use these tips to increase your own profitability

At Axia PR, our clients come from numerous industries and various states. There are medium-sized companies, large corporations and franchises. The most successful ones share several common traits, such as using social media to its full potential.

It takes a great amount of time and energy to fully engage your business in social media. Often, a growing business will allow multiple people to share the responsibilities of maintaining the different social media platforms. It’s critical, however, that business owners retain control over their social media accounts and take measures to keep them secure.

Google+ pages may only have one owner, but they are allowed multiple managers. In fact, there are three types of admins that may have access to a Google+ page: owners, managers and communications managers. A Google+ page can have up to 50 different managers or communications managers, which enables business owners to authorize employees to maintain and update their Google+ pages without relinquishing their personal login information.

Axia PR can help medium and large businesses better understand social media

Remember when “social media” only referred to Facebook? Now there are new platforms popping up almost every day and the concept has become big business. Unfortunately, many medium and large businesses still aren’t taking advantage of all the available opportunities for using social media to connect with consumers and maximize profits.

How to add a Facebook admin and other roles

It’s important that businesses maintain control of their Facebook Pages and limit who else has access. However, a business can certainly benefit from having multiple people perform different duties to maintain and update the Page regularly. Here are the easy-to-follow directions for adding Page managers to your company’s Facebook Page.