The Public Relations Blog

PR insiders tell when the best day is to send press releases

Many organizations get hung up on the same quandary: When do you send out your most important news to the media to ensure that it doesn’t get lost amid the noise? For years, public relations veterans have debated this topic, suggesting that, for example, poor earnings news should go out after market close on Friday in an effort to decrease the potential of the news getting reported. Others maintain that Wednesdays are a slower-than-average news day during which the press trolls for good news items to scoop.

So, what day is the best day to announce your latest whiz-bang gizmo that will change the world? Any business day you pick will be a fine day, and here’s why

Learn to walk a mile in the media’s shoes and increase your chances for major news coverage

When you’re developing a press release or crafting a pitch for journalists, you usually think about things like spelling everything correctly and making sure your CEO is prominently mentioned. However, it’s more important to think about what will happen after you hit “send.”

You must strongly consider how the journalist will feel when she sees your information. Being aware of her process in deciding what gets printed or aired – including her anxieties and stress level – will give you a better chance of making the perfect pitch and achieving positive news coverage for your company.

Let PR show you the best ways to use this ever-changing technology

Social mediaseems to have changed life as we know it. If your company isn’t on at least two social media platforms, you’re missing key opportunities to connect with and engage your customers. To effectively reach your customers, you may find that social media connections have become less of a preference and more of a necessity.

Although the concept of social media has become pervasive in our society, it’s also still very new, and as such, it’s constantly changing. You must stay on top of trends in this area in order to use it properly and maximize your efforts. PR can help. Here are five facts you may not have known that can help you get ahead of the curve (and the competition).

Let PR show you the best ways to use social media for outstanding results

What if you had a contest and no one entered? That’s what happens when you have a great idea for a promotion but don’t publicize it properly.

P.T. Barnum once said that “without promotion, something terrible happens: nothing.” In order for a contest, campaign or promotion to be effective, people have to know about it, and the more the better. This is where the right combination of PR and social media strategy can be crucial.

PR tips to make your communications healthy and strong

Businesses in this country may be facing an epidemic of worldwide proportions. It’s a case of everyone owning the latest communications devices, but not using them to communicate correctly.

Use PR to, like, learn how to take advantage of Instagram to reach a younger demographic

According to a recent study, Instagram is the social networkof choice for the tweens and teens of today. Another survey ranked this popular application as having the most engaged users. This shift has occurred only in the past year or so and puts Instagram ahead of Twitter and the no-longer-cool Facebook.

5 tips for seeing social media for what it really is: one tool among many

Who logged on and made Twitter king? Is it time to put social media in its place?

A recentBusinessweek article says it is – mainly because research suggests social media may not do a lot on its own to impact audiences. In fact, Businessweek says that, according to poll results, social media doesn’t convince audiences to buy products and services.

What you don’t know about it could be costing you money and customers

Social media use is increasing, but you probably already knew that. What you may not know is how people are accessing it, why they stay connected and what they want to see from your company on social media platforms. If you are not aware of these issues and keeping ahead of the trends, you could be getting it wrong and, ultimately, losing money or customers.

Social media is everywhere and doesn’t seem like it will disappear anytime soon. These days, if your company is not on social media, it’s almost like you don’t exist. Still, many companies have no idea how to take full advantage of this engagement tool or use it properly.

When done correctly, social media campaigns can have a huge impact on moving your targeted audiences through the sales funnel, from lead generation to actual paying and repeat customers. However, to achieve these results, you must know the best methods to make social media work for you long-term. These tactics will help.

Recruiting top talent has gotten significantly more difficult in recent years. With the popularity of social media, you can now find out more information about job seekers than ever before. Nevertheless, you should realize that while you are calling references and performing background searches on potential hires, they are checking you out, as well, often using sites like Glassdoor.com.