The Public Relations Blog

Update that profile (audiences notice) and 5 other PR tips for LinkedIn

Moving on from how to use Twitter to updating your LinkedIn: If you know you need to strengthen your online reputation, you can’t overlook LinkedIn anymore. To your audiences, it’s totally legit. It’s also one serious way you can cut through the social media clutter that clogs up every industry. Read on to see how the recent report shared on Forbesimpacts how you use LinkedIn to build your brand as part of your PR strategy.

How to deal with what’s wild (and wildly effective) about this platform  

Let's continue on our social media binge this week and dive into one platform in particular – the wild horse of social media – Twitter.

LinkedIn and Facebook and Twitter, oh my!

Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:

Three tips to help your business keep negative reviews from hurting its reputation

Almost every business will receive negative online reviews, and there is nothing wrong with that; it’s better to get some kind of feedback so you can improve your products and services. Plus, those bad reviews also add credibility to the positive reviews.

However, mishandling negative reviews can do long-term damage to your company’s reputation. If you have received negative reviews or want to proactively make a plan to handle those reviews when they arise, read these tips and don’t let your reputation take a hit.

(or...They may eat paleo, but audiences want to binge on media)

The digital age has taken its toll on the newspaper business. Newsrooms across the nation have downsized and some have thrown in the towel entirely. The newest generation of consumers spends less time watching traditional broadcast news, opting instead for social media and real-time online feeds to get its news.

The year 2013 was one of trials and tribulations for social media. Online social networking grew at an amazing pace last year in terms of membership, integration and valuation, but in doing so it also revealed various inherent issues and potential risks.

Why a smart PR campaign truly outshines a wildly expensive ad

In the time it takes you to get up from your screen during Super Bowl XLVIII and grab a second scoop of guacamole, some companies have blown through enough money to buy a private island. Or to purchase Mark Twain’s estate and move it to that private island. They could probably also throw in a small yacht to ride around the island and gaze at their purchase. (This might actually be more effective in terms of payoff than buying a whopper-priced ad).

Brand champion blogging: A little goes a long way

Wanted: A few good bloggers to artfully shout out about America’s top brands. (Several thousand bloggers, actually, to become brand champions and get more stuff sold for the companies that use them). If you struggle with how to harness social media power in ways that genuinely lift up your brand’s online reputation, while saving room in your budget for a total PR campaign, read on (and get used to the phrase “brand champion”).

“LinkedIn is dead.” You’ve probably heard this before, but here’s the truth: LinkedIn is most definitely alive and kicking for the nearly 260 million people who use it, and it remains an extremely widely adopted social networking site. For businesses using PR campaigns to help cut through a sea of online chatter, LinkedIn is certainly an asset, creating a path to reach genuine brand champions and advocates. The platform also helps create targeted groups that can accomplish some serious reputation management through online conversations.