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The Public Relations Blog

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What made WestJet’s “Christmas Miracle” PR stunt so great

When you are a child, there is an undeniable sense of magic to Christmas. From Santa’s jovial laugh to the presents magically appearing under the tree on Christmas morning, it is a fantastic experience that makes the holiday unlike any other. As people get older, the magic tends to fade because of the stress of life and the fact that their wallets fund this magic for everyone else. WestJet brought that feeling of magic to children and adults alike, and that’s what made its “Christmas Miracle” PR campaign so great.


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Topics: public relations, shared media

What PR trends will be hot in 2014? Let’s ask the 8-ball

Remember the Magic 8 Ball fad? Ask it a question, give it a shake and wait for the prophetic truth to appear. Rather than offer you a year-end list of all the trends from 2013, let’s play some Magic 8 Ball to see what trends will help shape the PR and social media industries next year.


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Topics: public relations, shared media

How a college student used Twitter to get Breaking Bad’s attention

 


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Topics: public relations, PR tips, shared media

Crisis PR: How to handle terror threats and attacks

 


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Topics: public relations, PR tips, crisis communications, shared media

Building a Good Reputation with Great PR – 5 Powerful Steps

 


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Topics: media relations, public relations, PR tips, reputation management, online reputation management, shared media

Prank Gone Viral? Use it for a PR Move, The Harvard (and Yale) Way


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Topics: public relations, reputation management, crisis communications, online reputation management, shared media

JPMorgan’s Snarky Twitter Surprise: Lessons Learned

 


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Topics: public relations, reputation management, crisis communications, online reputation management, shared media

Three Takeaways: What a 41-Hour Sale Did to Kmart’s Reputation

It only took a few minutes for several of Kmart’s online audience members to share their thoughts about the retailer’s decision to forgo a Thanksgiving closure and instead stay open for a 41-hour stretch that includes Thanksgiving Day and the day after.


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Topics: public relations, crisis communications, shared media

The Evolution of Public Relations Over Time

Technology. Social media. Changing attitudes toward communications.


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Topics: digital PR, public relations, FAQ, shared media

Social Media’s Impact on PR (It’s Big – Really Big – and So is Reputation Management)

Frankly, online communications are to our message style what TV was to the phonograph; what the sleek crossover has been to the original boxed-out minivan; what the Kindle Nook has been to the 960-page paperback version of Gone With the Wind.


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Topics: digital PR, reputation management, online reputation management, shared media

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