The Public Relations Blog
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Part 2 - 5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)
An investment in public relations is one of the smartest ways to build your brand and reputation. Good PR generates outstanding news coverage, boosts your name and reputation online and helps manage (or avert) a potential communications crisis. The investment is even more valuable when you start the process knowing the no-nonsense realities of working with a professional firm.
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Topics: public relations, SEO, FAQ, PR tips, shared media
Somebody’s got some explaining to do.
They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.
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Topics: SEO, reputation management, crisis communications, online reputation management, shared media
You can’t ignore bad news about your organization; and in fact, it deserves a proper response. Sometimes, even organizational leaders use their social media accounts to respond in the heat of the moment, and instead of putting out fires, they spark new ones.
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Topics: digital PR, public relations, shared media
Topics: digital PR, public relations, shared media
Miley Cyrus’ recent MTV Video Music Awards (VMA) performance with Robin Thicke may remind some of the open-mouthed moments when Elvis Presley first appeared on the Ed Sullivan show. There was risqué, tight-fitting clothing that was outside the norm for her typical audience and exceeding fashion boundaries. Dance moves with lots of gyrating hips. Numerous innuendos and shocked faces. A large foam hand. (Ok, this is certainly the wildcard in the comparison, but you get the idea.)
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Topics: media relations, public relations, reputation management, crisis communications, online reputation management, shared media
To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"
According to the Public Relations Society of America or PRSA, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
At its core, PR is about relationships — with the general public, potential customers/clients, investors, employees, government regulators and/or the media — with any and all of a company's publics.
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Topics: public relations, FAQ, PR tips, shared media
Do you pay your company’s interns? Does it matter to anyone outside of your company? Not really. It’s your decision, as long as you’re following legal guidelines.
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Topics: public relations, PR tips, reputation management, crisis communications, online reputation management, shared media
If you’ve been looking for tips on revving up team morale, or how to tastefully release an employee, an audio clip of a recent AOL conference call can offer you – and millions of other listeners – some tips on how not to achieve these tasks.
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Topics: digital PR, reputation management, crisis communications, online reputation management, shared media
What’s in a name? A potential PR crisis, especially if you’re an ESPN producer who guessed at pronunciation rather than finding out the actual facts.
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Topics: media relations, public relations, PR tips, crisis communications, shared media
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