The Public Relations Blog

Adding multiple links to your business profile on Instagram can be done in four quick steps.

It’s here! Let’s be honest, we’ve all been waiting for Instagram to allow us to have more than one hyperlink in our bio. As a business, it’s important to link to not only your website, but also news events, feature stories, portfolios, press releases and more. Now you can without having to use a third party like LinkTree. 

Follow these four quick steps from your mobile device to add multiple links to your Instagram profile: 

Simple social media videos, also known as reels, are an effective strategy used by social media professionals for reaching your target audience. But what does that mean? 

Our three-step process ensures quality social media content.

As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences.

For social media, we create engaging content with graphics and captions, native to each social media platform. After developing the scope of work for an organization, we follow this three-step, documented proven process for social media content. 

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

Use this short guide to learn best practices for social media right now.

To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms. Adapting to these changes — like allocating more of your social media budget to influencer marketing — will ensure you are growing alongside competing brands, not falling behind. 

There may be a time when you receive notifications from Facebook pages or profiles that you have access to that you don’t want to see notifications for anymore. To mute these notifications from your device, follow this four-step process: 

Learn how to reach your target audience on socials.

When posting to your company’s social media pages, it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why?

Not every audience is the same. For example, the audience you speak to on Instagram is drastically different from the audience you speak to on Twitter. From age and demographic difference to content format, there are hundreds of factors that differ your viewers. These audiences are receptive to different voices and tones, so it is important to understand what to post and where to post it. 

10 additional PR strategies and tactics you should add to your PR program

When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like.

Modern PR practitioners use various tools, such as social media, and have many strategies to help spread a company's story worldwide. The rise of effective data gathering has helped PR pros refine ideas in a way that never would've been possible a few decades ago. While media coverage is still part of PR, it's no longer what defines it.

LinkedIn is a powerful platform to use, especially if you are a business-to-business company. There have been some changes to the professional network platform, along with all the other social networks.

Social media platforms want to keep you within their site. As a result, the algorithm will penalize your posts if you post content with links to external sites. 

Less views mean less engagement. 

Establish your social media presence through Instagram Reels with these easy tips.

Instagram Reels have taken over Instagram. Using features similar to the popular app TikTok, Reels allow users of the platform to see clips of short video content based on their interests. This allows companies to create meaningful content to maximize engagement through Reels. The following are some ideas for Instagram Reels that you can start creating immediately: