The Public Relations Blog

The good, the bad and the ugly: a guide to responding to social media comments

It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is. This is a guide to responding to positive, negative and neutral social media comments:

Use this step-by-step guide to manage your LinkedIn notifications.

You can turn off or mute notifications for pages or profiles you no longer have access to or don’t want to receive notifications from. To mute these notifications from your LinkedIn account, follow these short steps from a computer:

Step-by-step guide on how to better manage your company’s Twitter notifications

Does your company get 20+ notifications on Twitter a day? To better manage those notifications, you can mute certain notifications on your Twitter profiles. To mute these notifications from your company’s Twitter account, follow these six short steps from a computer: 

Adding multiple links to your business profile on Instagram can be done in four quick steps.

It’s here! Let’s be honest, we’ve all been waiting for Instagram to allow us to have more than one hyperlink in our bio. As a business, it’s important to link to not only your website, but also news events, feature stories, portfolios, press releases and more. Now you can without having to use a third party like LinkTree. 

Follow these four quick steps from your mobile device to add multiple links to your Instagram profile: 

Simple social media videos, also known as reels, are an effective strategy used by social media professionals for reaching your target audience. But what does that mean? 

Our three-step process ensures quality social media content.

As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences.

For social media, we create engaging content with graphics and captions, native to each social media platform. After developing the scope of work for an organization, we follow this three-step, documented proven process for social media content. 

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

Use this short guide to learn best practices for social media right now.

To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms. Adapting to these changes — like allocating more of your social media budget to influencer marketing — will ensure you are growing alongside competing brands, not falling behind. 

There may be a time when you receive notifications from Facebook pages or profiles that you have access to that you don’t want to see notifications for anymore. To mute these notifications from your device, follow this four-step process: 

Learn how to reach your target audience on socials.

When posting to your company’s social media pages, it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why?

Not every audience is the same. For example, the audience you speak to on Instagram is drastically different from the audience you speak to on Twitter. From age and demographic difference to content format, there are hundreds of factors that differ your viewers. These audiences are receptive to different voices and tones, so it is important to understand what to post and where to post it.