Public Relations topics, tips, and trends | Axia PR blog

PR Tips: Carnival PR Team Adrift While Reputation Sinks

By Cristin Jordan, February 25, 2013

When I’m not toiling away in front of the computer, I love to plan future vacations that hopefully won’t be too far in the future. Almost every week I pray that there’s one on the horizon, even if it’s just a short weekend jaunt.

Topics: public relations, PR tips, crisis communications, shared media

Axia Public Relations Brochure on Slideshare

Topics: public relations, shared media

Getting on Board with Social Media

By Axia Public Relations, February 6, 2013

Defining Social Media - Is It The Next Marketing Gold Rush?

Regardless of which business sector you're in, it's hard to escape the news - and hype - about social media. Is it the next marketing gold rush? No, it's just another element that may fit into your sales-building marketing plan.

Topics: mobile PR, digital PR, public relations, PR tips, shared media

Social Media and Blu-Dot's “Real Good Chair” marketing campaign

In November of 2009, Blu-Dot, a Minneapolis-based furniture maker, launched a guerrilla promotion utilizing social media that revolved around its $129 “Real Good Chair.”

Topics: digital PR, public relations, PR tips, shared media

Use Social Media and Excellent Customer Service to Wow Customers

By Axia Public Relations, February 5, 2013

A well organized social media strategy gets your name, story and ideals in front of potential customers with every post. When they come to you, greet them with a gold-standard experience of a lifetime and they'll stay with you. Superior customer service will make all the difference to your company's brand experience.

Topics: public relations, shared media

Crisis PR: Choosing the Wrong Public Relations Firm Can Lead to Disaster

By Axia Public Relations, February 5, 2013

Kotkin Enterprises is still in business, but a crisis last December nearly cost owner David Kotkin everything. The launch of a much-anticipated new product was crushed, his and his company’s reputation was severely damaged, and Kotkin Enterprises’ very survival was threatened.

Topics: media relations, public relations, crisis communications, shared media

Social Media "Likes" Surpassing Links for Driving Search Engine Traffic

By Axia Public Relations, February 5, 2013

Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.

Topics: public relations, SEO, shared media

Rethinking Social Media Marketing - Facebook Not as Influential as Salespeople

By Axia Public Relations, February 5, 2013

A recent Maritz Research New Vehicle Customer Study revealed that the salesperson at the dealership is still the most influential source of information for car buyers. In fact, salespeople were ranked significantly higher in 2011 than in the past five years.

Topics: public relations, shared media