The Public Relations Blog

What to look for and why it matters

In 2021, the use of social listening tools is increasing because more brands are turning to social media for customer insights. Because of this, it’s important to use the best social listening tools. 

Instagram is one of the most effective social media platforms that are growing continuously in terms of popularity. It’s a photo-sharing and mobile-only social media platform, where many companies and brands are utilizing the importance of SEO to push the messaging of their brand. If you want to apply social marketing through Instagram, you must know how to upload attractive photos with relevant hashtags and mind-blowing text descriptions. If you’ve successfully established a good reach on your Instagram profile, then it’s time you learn to use Instagram SEO for social marketing.

Many marketers avoid using Instagram because it’s a mobile-only social networking platform, which means you can’t even post Instagram images through your desktop as it doesn’t have a desktop version. Thus, the marketing department should use a business cell phone so employees can keep up with marketing through this social networking platform. When you use Instagram for social marketing, you should prioritize building influence, rapport, and engagement. 

Changing your scheduled content can be best for your online PR plans 

Social media has given unprecedented power for companies to communicate directly with consumers. 

One way to fully take advantage of social media is to use scheduling features to have your content scheduled ahead of time. However, scheduling content ahead of time isn’t a panacea for how your company handles social media. Sometimes, you’ll have to cancel your scheduled content due to various situations that come up or risk immediate problems or missed opportunities. These situations can be either good or bad. 

So what situations should you cancel scheduled social media content for? There are three:

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone.

We aren’t talking about your third anniversary or 27th anniversary. Many companies make it to an initial milestone anniversary, and if you celebrate it, then you must find different ways to highlight you, your executive team, and your company and its accomplishments. Take it one step further and find ways to uniquely include the media, community, etc. When celebrating your company’s anniversary, don’t forget about employees, the community, vendors, suppliers, strategic partners, deserving nonprofit organizations that are strategically aligned with your industry, or products and services. 

Make sure your audience sees the best of your company on all platforms.

Content is vital in the world of online public relations, especially since it’s the cornerstone of all online PR efforts. Great content can elevate your company in a way that makes it just as powerful as classic public relations content, such as interviews or being a guest speaker at a major industry conference.

However, you need a place to put content somewhere, and that “somewhere” is platforms. Platforms can be social media websites like Facebook and Instagram or your own site. But trends can change, and platforms that looked like they had potential a few years ago can be dead in the water. This can cause problems, as users will be seeing old and out-of-date content that might not no longer reflect your company’s current views and stances, which can easily damper your online PR.

Use scheduling to make your social media content reach the right people at the right time.

Social media is one of the cornerstones of online public relations. Its ability to reach so many people makes it a key component of any online public relations plan, no matter what platforms you intend to use. However, there’s one critical component companies starting their social media plans can overlook: the value of pre-scheduling their social media posts. 

It’s easy to simply post social media content once your team has developed it, but what really works is having content scheduled in a way that’s published at a great time and to have a backlog of content dating back weeks or even months so you’re fully prepared. There are plenty of tools that let you schedule social media content well in advance, both externally and offered by social media platforms.

A quick guide on how to get your audience begging for more tweets

It can be challenging to come up with creative content to grab your audience’s attention in 280 characters or less. But with the right content posted, it can make all the difference for your company’s success. 

Here are three simple ways to post unique content that will have your audience itching to see what you post next: 

Is society more connected, or are we more connected to our devices?

Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. Technology was supposed to be the futuristic invention to bring us together, and we succeeded in that — but not in the way we imagined. 

Ways to engage your audience through visual storytelling

Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 

These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 

PR and social media go hand-in-hand

One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

Here are a few reasons why a PR firm should manage your company’s social media: