The Public Relations Blog

A quick guide to adding your social media agency and team members to your company's Snapchat account

Snapchat is another form of social media that may be more valuable than you realize. Just like Instagram and Facebook, Snapchat allows you to share content and ads with your consumers on a platform they are already familiar with. While your Snapchat account may look a little different from other social media platforms, adding content managers is not much different.

A quick guide to adding your social media agency and team members to your company's Twitter account

Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles (which are different levels of managerial roles for your social media account) to your team via their personal Twitter account profile through a Twitter Ads account. This is important to know because the individuals who help manage your social media account will be ever-changing.

A guide to determining whether your company should use the newly popular photo-sharing social media app.

While the classic social media platforms are still prominent in today’s world, there are many up-and-coming social media platforms taking the world by storm. Recently, BeReal has skyrocketed in popularity, primarily among teenagers and young adults.  

BeReal is a social media platform that uses a photo-sharing application to allow users to post a singular photo per day. The catch is you only have a two-minute time slot in which you can post the photo. 

A quick guide to adding your social media agency and/or team members to your company's Pinterest account

Companies need to use social media to stay accessible and up to date with their consumers. With all the different social media platforms out there, it can be difficult to keep track of everything going on. That’s why you should give multiple team members access to your company’s social media accounts. This prevents sharing company passwords and personal passwords. It also helps you avoid being locked out of your accounts.

Let’s explore how to add a social media content manager to a company’s Pinterest account:

The quick, step-by-step guide to adding administrators to your company's Instagram page

Instagram is one of the most popular social media platforms out there. Because of Instagram’s reach, it’s wise to promote your company on it. To use it efficiently, you’ll need to give your content managers access to your account. Content managers might be your internal employees or perhaps your social media agency. And how do you do this without sharing your login information with your social media helpers? Follow along to see how you can add different page roles to your Instagram account.

Take your social media account to the next level by using LinkTree to add an easy way for consumers to navigate your resources.

Instagram has evolved from much more than a simple photo-sharing social media. Companies now use it to market their products, advertise their success, and spread their name. One downside of using Instagram for business is any information in photo captions just displays as text. The only way to add clickable links to your page is in bios and story posts, and these methods have drawbacks.

Influencer marketing can improve your brand if done effectively.

Influencer marketing is one of the most successful and result-oriented ways to increase your brand’s awareness. It is a strategic way of marketing to connect your brand with an audience similar to your niche, bringing you high-quality leads.

Since social media networks have taken off, influencer marketing has become more important than ever. It is an efficient way to increase your social media engagement and direct high traffic to your websites.

Use these tips to create and maintain a positive relationship with influencers.

Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Reflecting this, Influencer Marketing Hub expected the social media influencer marketing industry to grow to $13.8 billion in 2021 and expects it to hit $16.4 billion in 2022.

The growing influencer market means now’s a great time to start working with an influencer to promote your company’s products or services. However, you’ll need some preparation before you get started in the world of social media influencers.

A calendar can keep you and your social media content organized.

If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues.

This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once. Posting content over the internet requires planning, and an organized social media calendar can assist your company. 

Disclose business relationships you have with content you’re promoting to stay out of trouble.

The internet is filled with all sorts of ways to advertise groups and companies. From quick social media posts to long-term influencer campaigns, there are many ways to tell the world about a company or service you like. At some point, you might feel like promoting brands and companies you work with. There’s nothing wrong with that, but it’s important that you disclose any business relationships you have with the business or group you’re promoting while doing so.