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In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
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Topics: earned media, news media, On Top of PR, podcasting, solocast
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.
Tune in to learn more!
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Topics: earned media, news media, On Top of PR, solocast, artificial intelligence
In this solocast episode, Jason Mudd discusses what journalists want from your media pitches.
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Topics: On Top of PR, solocast, artificial intelligence
In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries.
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Topics: earned media, news media, On Top of PR, solocast
In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.
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Topics: earned media, news media, On Top of PR, solocast
In this solocast, host Jason Mudd describes how our PR firm is utilizing AI, as well as how you can use it to benefit your own company. He discusses the five most important things to remember when working with AI in your agency.
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Topics: PR tips, On Top of PR, solocast
In this episode, Jason Mudd discusses Axia Public Relation’s history of podcasting. He describes what you need to know before, during, and after starting a podcast along with tips and tricks to make your podcast successful.
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Topics: On Top of PR, podcasting, solocast
In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds.
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Topics: media relations, earned media, news media, On Top of PR, solocast
In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.
Tune in to learn how you can pitch a byline article to a news outlet!
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Topics: media relations, earned media, news media, On Top of PR, solocast
In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck. After giving a brief history of the industry, Jason explains that PR professionals are relying too much on earned media, expanding their scope of work too much, letting non-PR experts take lead in PR efforts, aren’t thinking big enough, and are incorrectly measuring PR.
Tune in to learn what you can do to help fix this mess!
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Topics: On Top of PR, solocast
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